PODCAST: Mark Reddy.

‘Art Director’ is an unhelpful title.
It has nothing to do with Art and very little to do with directing.
Some think it’s about making stuff look cool, I think it’s about communicating at speed.
We work in a medium people are actively trying to ignore, so we can’t hang around.
Art Director’s can only communicate quickly if the understand:
a) Their basic toolkit; photography, film, illustration, editing, cropping, fonts, colours and the rest.
b) The world around them: how humans behave, the meaning of gestures, what’s fashionable, what’s unfashionable, the difference between someone looking excited and crazed, whether to it’s funnier to cast the tall skinny guy or the short fat guy, whether it would be more dramatic to fill the frame with sea and have a thin strip of sky or vice-versa?
I don’t know an Art Director who understands both better than Mark Reddy.

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COLLEGE.

LONDON ADVERTISING PARTNERSHIP/COLMAN’S.
CAMPING GAZ.'Gaz Radio Pic, Mark Reddy, Colmans.jpgMark Reddy, Calor Gaz 'Radio', Colmans-01

McDONALDS.


SAATCHI & SAATCHI.
ALEXON.

BRITISH AIRWAYS.

'Beach' British Airways, Mark Reddy, Max Forsythe, Saatchi

‘HONEST DECENT AND TRUE’.Screen Shot 2017-07-05 at 12.10.31.pngAbove, a Saatchi’s era Mark sitting next to Ade Edmonson in the mid-eighties.
Well, Richard E. Grant playing Mark in ‘Honest, Decent and True’ after tagging along with Mark for a month.
He stole his kimono, broach and demeanour.
You can see the full programme below.

THE COI.
Part of a presentation for a road safety campaign, 
printed on a strip of tarmac, it’s about 3ft by 2ft, and is one of twenty, Saatchi’s didn’t do things by halves in the eighties.

SILK CUT.
Ideas for a tv ad from Mark’s notebooks.
'Ideas 1', Silk Cut, Mark Reddy:Saatchi.jpg'Ideas 2', Silk Cut, Mark Reddy:Saatchi.jpg'Ideas 3', Silk Cut, Mark Reddy:Saatchi.jpg'Ideas 4', Silk Cut, Mark Reddy:Saatchi.jpg'Ideas 5', Silk Cut, Mark Reddy:Saatchi.jpg'Ideas 6', Silk Cut, Mark Reddy:Saatchi.jpg'Ideas 7', Silk Cut, Mark Reddy:Saatchi.JPG

Storyboard for Silk Cut tv ad developed with legendary photographer and director Brian Duffy.1. Silk Cut TV:Duffy: Mark Reddy:Saatchi.jpg2. Silk Cut TV:Duffy: Mark Reddy:Saatchi.jpg3. Silk Cut TV:Duffy: Mark Reddy:Saatchi.jpg4. Silk Cut TV:Duffy: Mark Reddy:Saatchi.jpg

HOLMES KNIGHT RITCHIE.Holmes Knight Ritchie Letterhead-01.jpg

GLENMORANGIE.Glenmorangie 'Archie Murdoch' HKR, Mark Reddy-01Glenmorangie - Sythe, HKR:ReddyGlenmorangie 'John Murray', HKR, Mark Reddy-01Glenmorangie 'Owl' HKR, Mark ReddyGlenmorangie 'Johnny Urquardt' HKR, Mark Reddy-01Glenmorangie 'Newspaper' HKR, Mark Reddy

HARVEY’S BRISTOL CREAM.

NIKON.
'Advent' Nikon, Mark Reddy, HKR*-01'Press Here' Nikon, Mark Reddy, HKR'The Nikon' Nikon, Mark Reddy, HKR'Choosing' Nikon, Mark Reddy, HKR
Mark Reddy, Nikon 'Red Nose', HKR-01

CHEF’S BEANS.

 

GROLSCH.


ILLUSTRATOR.Mark Reddy


DOYLE DANE BERNBACH.
TREBOR.
Mark Reddy, Trebor 'Move', DDB-01

TENNENT’S LAGER.'Bike' Tennents, Mark Reddy, DDB.jpg'Welder' Tennents, Mark Reddy, DDB.jpg'Wedding' Tennents, Mark Reddy, DDB.jpg'Be Goat' Tennents. .jpg

VOLKSWAGEN.'The Safest' Volkswagen, Mark Reddy, BMP-01.jpg'What Happens If' Volkswagen, Mark Reddy, DDB-01'The Only Squeaks' Volkswagen, Mark Reddy, CMP-01.jpg'As Family Saloons' Volkswagen, Mark Reddy, DDB-01'Crook' Volkswagen, Mark Reddy, DDB.jpg'Six Months' Volkswagen, Mark Reddy, BMP-01.jpg'Remember Beetlemania?' Volkswagen, Mark Reddy, DDB*.jpg
(Alternate, rejected picture.)'Beetlemania - Outtake' Volkswagen, Mark Reddy, BMP-01.jpg

MOTORFAIR.'Concept' Motorfair, Mark Reddy, DDB.jpg'Accessories' Motorfair, Mark Reddy, DDB.jpg'Auction' Motorfair, Mark Reddy, DDB.jpg'Economy' Motorfair, Mark Reddy, DDB.jpg'Exotic' Motorfair, Mark Reddy, DDB.jpg'In-Car' Motorfair, Mark Reddy, DDB.jpg'New Models' Motorfair, Mark Reddy, DDB.jpg'Small Car' Motorfair, Mark Reddy, DDB.jpgMark Reddy, Motorfair 'Article - Direction-01

3i.
'For All The' 3i, Mark Reddy, DDB.jpg'If You've**' 3i, Mark Reddy, DDB*-01.jpg'Not Content' 3i, Mark Reddy, DDB.jpg'As Well' 3i, Mark Reddy, DDB-01.jpg'Others Can' 3i, Mark Reddy, DDB.jpg'Since Pioneering' 3i, Mark Reddy, DDB.jpg'That They Can' 3i, Mark Reddy, DDB.jpg'From The Moment' 3i, Mark Reddy, DDB-01.jpg'Congratulations' 3i, Mark Reddy, DDB-01.jpg

TATE GALLERY.


Ex and current DDB-ers say goodbye to their home of 25 years, Baker Street, as they head for Paddington and a merger with BMP. (Mark is at the front, dead centre.)Mark Reddy:DDB Final Day.jpg

BMP. (REEVES ROBERTSHAW/DAVIDSON PEARCE/DOYLE DANE BERNBACH/NEEDHAM)

AMNESTY INTERNATIONAL.'Bullet' Amnesty, Mark Reddy, DDB-01.jpg'Rope' Amnesty, Mark Reddy, BMP-01.jpg

VOLKSWAGEN.'Do We Drive' Volkswagen, Mark Reddy, BMP.jpg'We Put' Volkswagen, Mark Reddy, BMP-01'One Cavity' Volkswagen, Mark Reddy, BMP-01*'We Don't Let' Volkswagen, Mark Reddy, BMP'Dalmation' Volkswagen, Mark Reddy, BMP-01.jpg'Policeman' Volkswagen, Mark Reddy, BMP-01.jpg'Words' Volkswagen, Mark Reddy, BMP-01.jpg

MICROSOFT.

LABOUR.'Con' Labour, Mark Reddy, BMP.jpg
ABELOUR.Aberlour. 'Angel', Dave Wakefield:Mak Reddy: DDB:BMPAberlour - Yob, Dave Wakefield, Mark Reddy:BMP:DDB.pngAberlour - Kick, Dave Wakefield, Mark Reddy:BMP:DDB.pngAberlour - House, Dave Wakefield, Mark Reddy:BMP:DDB.pngAberlour - Hogshead, Dave Wakefield, Mark Reddy:BMP:DDB.pngAberlour - Environmental, Dave Wakefield, Mark Reddy:BMP:DDB.pngAberlour - Campus, Dave Wakefield, Mark Reddy:BMP:DDB.png

SCOTRAIL.
'BR' ScotRail, Mark Reddy, BMP:DDB.jpg'A-Choo' ScotRail, Mark Reddy, BMP:DDB.jpg
(ScotRail outtakes.)
'Outtake 1' ScotRail, Mark Reddy, BMP:DDB.jpg'Outtake 2' ScotRail, Mark Reddy, BMP:DDB.jpg

HELLMANN’S.'Rough 1' Hellmann's, Mark Reddy, BMP.jpg'Rough 2' Hellmann's, Mark Reddy, BMP.jpg'Rough 3' Hellmann's, Mark Reddy, BMP.JPG

TAYLOR’S PORT.
'Rough 1' Taylor's, Mark Reddy, BMP.jpg'Rough 2' Taylor's, Mark Reddy, BMP.jpg'Rough 3' Taylor's, Mark Reddy, BMP.jpg

Idea for a whisky client.

BLACK BUSH WHISKY.'1' BlackBush, Mark Reddy, BMP'4' BlackBush, Mark Reddy, BMP-01'3' BlackBush, Mark Reddy, BMP-01'2', BlackBush, Mark Reddy, BMP

MULTIPLE SCLEROSIS.'She Went' MSMark Reddy, BMP:DDB.jpg'How Does It Feel' MSMark Reddy, BMP:DDB.jpg'How To Eat' MSMark Reddy, BMP:DDB.jpg'How To Sleep' MSMark Reddy, BMP:DDB.jpg'How To Speak' MSMark Reddy, BMP:DDB.jpgMark Reddy:Interview

AYER. (Previously Leagas Davis Shafron Chick)
AQUA LIBRE.TreeHorns-Aqua-Libra-Mark-Reddy-Ayer-01.jpg'Horns' Aqua Libra, Mark Reddy, Ayer-01.jpg'Hands' Aqua Libra, Mark Reddy, Ayer-01.jpg'Flower'Horns' Aqua Libra, Mark Reddy, Ayer-01

CONQUEROR.'I'm Affraid The' Conqueror, Mark Reddy, Ayer-01.jpgPrint'My Wife's Solicitor Conqueror, Mark Reddy, Ayer-01.jpg

COURIER.
'Some of world's' Courier, Mark Reddy, Ayer.jpg'We've Made' Courier, Mark Reddy, Ayer.jpg'Dr Bostock' Courier, Mark Reddy, Ayer.jpg'After Much Head' Courier, Mark Reddy, Ayer.jpg


AIR FRANCE.

CREATIVE CIRCLE.

THE RIP-OFF AWARDS.

HEALS.
'Chair 2' Heals, Mark Reddy, Ayer.jpg'Chair' Heals, Mark Reddy, Ayer.jpg'Lamp' Heals, Mark Reddy, Ayer.jpg'Table' Heals, Mark Reddy, Ayer.jpg'Pot' Heals, Mark Reddy, Ayer.jpg

SCALLY WAGS BUBBLE BATH.
'Spaghetti' Scally Wag, Mark Reddy, Ayer-01.jpg

ILLUSTRATOR/TIN BASHER.s-l1600.jpgunnamed-1.jpgunnamed.jpgs-l500.jpgunnamed-2.jpg71aeEaqLSjL._SL500_.jpg
THE MILLENIUM DUDE.
header.jpg844684.jpgMdbags-l225.jpg

BMP/DDB.
AMERICAN AIRLINES.'London To Chicagor' American Airlines, Mark Reddy, BMP:DDB.jpg'Plane Man' American Airlines, Mark Reddy, BMP:DDB.jpg

VOLKSWAGEN.'A Car Born' Volkswagen, Mark Reddy, BMP-01.jpg'0-25' Volkswagen, Mark Reddy, BMP.jpg'Skulls' Volkswagen, Mark Reddy, BMP:DDB.jpg
LONDON TRANSPORT.
FDL0009T_12.tifFDL0009T_16.tifFDL0009T_14.tifFDL0009T_13.tifFDL0009T_15.tif'Theatre' London Transport, Mark Reddy, BMP:DDB.jpg'Christmas' London Transport, Mark Reddy, BMP:DDB.jpgMark Reddy090.jpgMark Reddy092Mark Reddy091

OXFAM.
'Twiggy' Oxfam, Mark Reddy, BMP:DDB'Vogue' Oxfam, Mark Reddy, BMP:DDB'White' Oxfam, Mark Reddy, BMP:DDB'Jean*' Oxfam, Mark Reddy, BMP:DDB'65' Oxfam, Mark Reddy, BMP:DDB'Kettle' Oxfam, Mark Reddy, BMP:DDBunnamed-4

McCANN’S.
AMERICAN AIRLINES.
'Heathrow To JFK' American Airlines, Mark Reddy, McCann's.jpg'Hot Fudge' American Airlines, Mark Reddy, McCann's.jpg'JFK, LAXr' American Airlines, Mark Reddy, McCann's.jpg'The Flight From' American Airlines, Mark Reddy, McCann's.jpg'We Flyr' American Airlines, Mark Reddy, McCann's.jpg'We're Used Tor' American Airlines, Mark Reddy, McCann's.jpg'What They Don'tr' American Airlines, Mark Reddy, McCann's.jpg'You'll Love Our' American Airlines, Mark Reddy, McCann's.jpg


BBH.
XXXX EXTRA COLD.'Koala' XXXX, Mark Reddy, BBH-01-Spider' XXXX, Mark Reddy, BBH-01'Snake 2' XXXX, Mark Reddy, BBH-01

BARNADO’S.barnardos-disabled-medium-50725barnardos-confiscated-small-78981barnardos-abandoned-small-83125tube_card2

Rejected idea for Barnado’s logo.

JOHNNIE WALKER.'Lights' Johnnie Walker, Mark Reddy, BBH.jpg'Pink' Johnnie Walker, Mark Reddy, BBH.jpg'Bricks' Johnnie Walker, Mark Reddy, BBH.jpg'Shaddow' Johnnie Walker, Mark Reddy, BBH.jpg'Blue' Johnnie Walker, Mark Reddy, BBH.jpg

CHRISTIE’S.'1' Christie's, Mark Reddy, BBH.jpg'3' Christie's, Mark Reddy, BBH'2' Christie's, Mark Reddy, BBH.jpg'4' Christie's, Mark Reddy, BBH.jpg'5' Christie's, Mark Reddy, BBH.jpg

AUDI.
'You Can Collect' Audi, Mark Reddy, BBH-01'Developing The' Audi, Mark Reddy, BBH-01'Conventional Wisdom' Audi, Mark Reddy, BBH-01'Audi's Latest' Audi, Mark Reddy, BBH-01'An Emu May' Audi, Mark Reddy, BBH-01

ROBINSON’S.42367_MUMS_MEGA_6SHEETS_242367_MUMS_MEGA_6SHEETS_142352_SWALLOW_6SHEETS42271_TAP_280x21042256_APPLE_280x210_scr.pdf42271_GROW_300x220

ST. JOHN.
'1' St Johns, Mark Reddy, BBH'2' St Johns, Mark Reddy, BBH'3' St Johns, Mark Reddy, BBH'4' St Johns, Mark Reddy, BBH'5' St Johns, Mark Reddy, BBHTHE GUARDIAN.'Egg' The Guardian, Mark Reddy, BBH'Orange' The Guardian, Mark Reddy, BBH'Coin' The Guardian, Mark Reddy, BBH'Pill' The Guardian, Mark Reddy, BBH'Record' The Guardian, Mark Reddy, BBH'Triangle' The Guardian, Mark Reddy, BBH'Just Fits' The Guardian, Mark Reddy, BBH

WOLSEY.
Wolsey coffee bar2Wolsey coffee bar3Wolsey coffee bar4Wolsey coffee bar5Wolsey coffee bar6

'Mark Reddy & Vodaphone props

 

1 response to PODCAST: Mark Reddy.

  1. terry trower says:

    I was at McCanns in the 80s when Anthony Horowitz came after splitting with Mark. I often wonder what might have been if they’d stayed together. Not that they didn’t do well anyway (homage to Bruce couldn’t resist)

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