Hands Up Who’s Heard Of Jean Paul Goude?

When you start a job with the title ‘Creative‘ you feel compelled to be very creative.
People starting out, Me included,  confuse being described as creative with descriptors like being  ‘nuts’, ‘bonkers’, or ‘out there’.
Consequently, you tend to emulate or simply copy people who appear very weird.
In 1987 I attempted to do a ‘Jean Paul Goude’.
I can’t recall whether it was of lack of money, poor script or the fact that it was for one of the least cool brands in the world; Hotpoint, but Jean Paul Goude declined to help us make our ‘Jean Paul Goude’.
(A shame, as it would’ve made the task much easier.)
Instead we got the director Nick Lewin.
He was red hot at the time, having just directed two cool Levi’s ‘Marlin’ and ‘Rivets’ for BBH.
Try as we might, the ads didn’t end up very Goude.
I realise now that very creative people’s minds work differently the the average bod.
They are stuffed with a whole bunch of weird reference points that are as unique to them as their finger prints.
Often these reference points are ignored or thought of as uncool by the majority.
Then, they connect these reference points in idiosyncratic ways, eg. “A kind of H R Puff ‘N’ Stuff  vibe but with bit of Lou Grant, but with attitude, kind of Fiorucciesque? And a Gilbert O’Sullivan type soundscape…upbeat Gilbert O’Sullivan, not the maudlin shit.”
Somehow their idiosyncratic reference points and take on culture give them their aesthetic.
Their world.
It’s almost impossible to mimic someone else’s aesthetic.
So, although we tried very hard, Nick Lewin and I couldn’t make very ‘Goude’ ads.
He was just too damn idiosyncratic. And brilliant.
Brilliant illustrator, photographer, Art Director, Director, Choreographer, wall paper designer, etc, etc.
His images, whether moving or still leap out of magazines, spring from screens.
They are striking and incredibly seductive.

This is him, (acting the giddy goat):
1326684385_bajo_titulo-530x449

He started out as an illustrator. A very good one.
332sdudindian ink on tracing paper 1969printemps mens 2 1964
printemps mens 1964

Then he turns up at Esquire as an Art Director, executing stuff like this for George Lois.
(Yes, that George Lois.)
Toukie 1973

GQ 2-GQ-ES01.25 GRAF1-1
He starts taking pictures and art directing his own covers:
1975_7
Jean-Paul-Goude-Salsa-Spread-Esquire-1974-Spread2tumblr_m1g5hazCYS1qecnyfo6_128010 Jean Paul GoudeJean-Paul-Goude-Salsa-Spread-Esquire-1974-Spread4Jean-Paul-Goude-Salsa-Spread-Esquire-1974-Spread3-Right

Jean-Paul-Goude-Salsa-Spread-Esquire-1974DSCN9484-1024x81649ca0034fee3c2ea1f2c5e1ae3c4c878
He gets a new girlfriend and takes control of her image:
Grace sketch 1978Grace+Jones+-+Warm+Leatherette+-+Original+Artwork+-+LP+RECORD-485764onemanshow-e1364059056126 grace-jones-sans-titre-jean-paul-goude-025-grace-jones-maternity-dress-1979-jean-paul-goudeGrace-Jones-Jean-Paul-Goude-6
He starts choreographing and directing her gigs:
A-One-Man-Showgrace-jones-a-one-man-show-dvd-plus-bonus-42ac
1280-dyt5p8es4x6b91wfat9jfx6d7gzkq94kqxwdzj1tjpg_book_lrGrace on her way to manhood 1980 farida 19841995 Libertango costume designs 1981jean_paul_goude6Grace first impression 1978Battling Grace 1 1978jp-goude-carolina-photo-peinte-new-york-1973-le-bonbon1

goude2a 1 copyarton2940-1afa6Blaise000707_goudemallion_sa091111-463c4-48885028_grace-jones-et-jean-paul-goude_theredlisttumblr_mn73nnWMjX1rsj9jwo1_128001-14_750-da43c-e5e27
As there’s no Photoshop, he cuts up negatives and airbrushes the print:18-exposition-musees-art-dzcoratif-Jean-Paul-Goude-Hoosta-magazine-parisjean-paul-goude-1

Jean-Paul-Goude-181280-y8ps7hj6jwsgf5h29etd2bb74bpjq35jtdt4ewy1

Jean-Paul-Goude-2 goude2

He starts directing commercials. Unlike anyone else at the time:

 

 

 

 

 

 

 

 

 

 

229211photo-jean-paul-goude-chanel-tittigoude 1
He produced the amazing French Bicentennial parade back in Paris  1989.

273-BI_PAGE_4-HDJean-Paul Goude N1jean-paul-goude-sexpose-arts-decoratifs-L-h9RbJYMarquise-Piece-Montee-wallpaperimg_028410-1024x759World-Music-Equation-3-1024x675

He has been producing posters for The Galleries Lafayette for years:
    goude4 115_750-31fc7Jean-Paul-Goude-11lafayettebig lafayettebig7lafayettemd13lafayettemd14427-Cirque_roses
He continues to draw:
Lafayette working sketch L'Amazone 2002 Lafayette working sketch L'Homme 2003  Lafayette working sketch L'Homme 2004 Lafayette sketch 2005 A-gorgeous-bird-like-me-wallpaper-1024x888Chenapans-Lafayette working sketch 2004
Create wallpaper:
Wallpapers-by-Jean-Paul-Goude-for-The-Mark-On-The-Wall-company-03 Wallpapers-by-Jean-Paul-Goude-for-The-Mark-On-The-Wall-company-02       Wallpapers-by-Jean-Paul-Goude-for-The-Mark-On-The-Wall-company-01
And he continues to do magazine work.
Tavi-Gevinson-Covers-LOfficiel-NL-DesignSceneNet-01img878eo3BGJean-PaulGoude1133979_fete-du-graphisme-affichetd-bd_1
DSC_8801 andre

 

This bunch of work is just the tip of the Goude iceberg.
There are tonnes and tonnes more images and films to be found out there in Netland.
But be warned, you won’t find his recipe.

P.S. If anyone has a contact for JPG I’d love to get in touch to see whether he’d be up for doing a talk at Mother next time he’s in London?

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