THINGS I’VE GLEANED 5: Copying is good.

I wanted to do this ad.
2.8614b_l
Everybody who saw it laughed.
Why didn’t I do it?
It was so bloody annoying.
I wanted to create something that had the same effect on people as it’d had on me.
So whenever I’d get a brief I’d do something in that style, something that felt like it was from that world: Models of animals making a single product point, in a funny way.
Then, over at BBH, Chris Palmer and Mark Denton started producing ads using models of animals making a single product point, in a funny way.
Damn them.
Why didn’t I do those!
I could’ve done.
If I’d have had that brief.
Been at BBH.
And thought of those ideas.
Asda %22Stork%22-01Asda %22Snowman%22-01Asada %22Cow%22-01Asda %22hicken%22-01

FROZEN FISH.
Like the previous twenty briefs I’d worked on, this seemed like the perfect opportunity to do some posters using models of animals making a single product point, in a funny way.
Findus - %22Best Pieces%22-01Findus %22Whitebait%22-01Findus - %22Spneless Haddock%22-01

CLIENT: “They’re cute…but no.”
Damn it!
How do I get some of that ‘models of animals making a single product point, in a funny way’ action?
Chris and Mark go to Lowes and produce another hilarious poster with models of animals making a single product point, in a funny way.
Heineken %22Hedgehog%22-01
I didn’t do that one either. Annoying!

I never got to make a poster with models of animals making a single product point, in a funny way.
But trying to do so was helpful.
Whether you want to learn how to play guitar, paint or advertise, the best way is to copy the people you love.

p.s. If a team showed me the Seafish concept today, I couldn’t help but ask why a cat, smart enough to go out and buy an oxy acetylene torch, with paws are dextrous enough to operate the thing, doesn’t just open the fridge door?

N.b. Here is a piece by Guy Gum giving a bit more insight into the Seafish poster:
Screen shot 2014-02-07 at 12.03.06

4 thoughts on “THINGS I’VE GLEANED 5: Copying is good.

  1. We didn’t stop with Heineken, we went on to use similar models for Slumberdown Duvets, Luncheon Vouchers, the National Museum of Photography, Film & TV, and Tandon Computers (one trick ponies you might say, but it was quite a good trick).

    Of course we were heavily influenced by that original Kipper ad by Guy Gumm. It’s hard to express just how fresh it was at the time.

    Nowadays you’d realise the same kind of ideas with the aid of a computer, but no-one does this sort of stuff anymore. Adverts have all got a bit too cool.

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