I wanted to do that ad. Everybody who saw it laughed. Why the hell didn’t I do it? It was so bloody annoying. I wanted to create something effected people it had effected me. Basically, make them laugh. So whenever I’d get a brief I’d do something in that style, something that felt like it was from that world: funny models of animals making a single product point. Then, over at BBH, Chris Palmer and Mark Denton started producing adsRead more
Posts tagged: #Things I’ve gleaned
BBC NEWS 24: Safe is sometimes best.
It’s hard to believe now, but there was a time when rolling news wasn’t a thing. Whilst at AMV/BBDO, Sean Doyle & I got the brief to explain that not only was rolling news a thing, called BBC News 24, it was a good thing. It occurred to us that 90% of news was unplanned, random acts, terrorism, floods, accidents, things you just couldn’t predict or plan for. It seemed like a good angle; news doesn’t stop happening, so BBCRead more