WHAT I LIKED before I knew what I was SUPPOSED TO LIKE – Dan Watts.

As a kid I loved anything that was ‘wrong’. Funny stuff. Dark stuff. Magical stuff. The stuff I wasn’t allowed to watch. Stuff that did something fuzzy to your brain. I’d pick the London Dungeon for a family day out. I’d ask for Viz over the Beano. Anything that was naughty and went against the grain. Anything that stuck in your head for all the wrong reasons. It’s of no surprise then that nearly all the ads I liked beforeRead more

PODCAST: Me. (Pt. 1)

A lot of people have suggested that I do a podcast on myself. Aside from the obvious difficulties of trying to ask yourself probing questions, it felt a little bit indulgent, particularly as I did a whole series of them with my friend Ben Kay, (I think we recorded more episodes than the latest season of Game Of Thrones). But when someone who’s kindly agreed to be interviewed by me asks me to be interviewed by them, it feels rude to sayRead more

FINDUS FROZEN FISH: Copying is good.

I wanted to do that ad. Everybody who saw it laughed. Why the hell didn’t I do it? It was so bloody annoying. I wanted to create something effected people it had effected me. Basically, make them laugh. So whenever I’d get a brief I’d do something in that style, something that felt like it was from that world: funny models of animals making a single product point. Then, over at BBH, Chris Palmer and Mark Denton started producing adsRead more