I’ve spent over thirty years working within a few square miles of Soho Square. Historically, it’s where the majority of the client’s headquarters were situated. It’s also where country’s magazines, photographers, printers, film companies based, so it became where the bullseye for the country’s ad agencies. Leaf through a bunch of awards annuals and you’ll be hard pressed to find work from another city. Birmingham and Manchester pop up periodically, but not regularly. But in the eighties, one city turnedRead more
Posts tagged: #Guy Gumm
FINDUS FROZEN FISH: Copying is good.
I wanted to do that ad. Everybody who saw it laughed. Why the hell didn’t I do it? It was so bloody annoying. I wanted to create something effected people it had effected me. Basically, make them laugh. So whenever I’d get a brief I’d do something in that style, something that felt like it was from that world: funny models of animals making a single product point. Then, over at BBH, Chris Palmer and Mark Denton started producing adsRead more