PODCAST: Gerry Graf.


The best ads appear effortless.
As if created accidentally, the result of a chance corridor meeting by people letting off steam on their way to different, grown-up,  serious meetings, probably ones involving charts, numbers and mashed-up new words they get the gist of but aren’t 100% confident of their meaning.
The truth is that it’s hard to create work like that, it’s like catching lightning in a bottle.
A few creatives have been in the right place at the right time to grab a bolt, barely any catch it on demand.
Gerry has been doing it on a regular basis for the last twenty years.
Just as impressive; he’s a gooner.
We had a great chat, hope you enjoy it.

wavelogo-9-01BBDO/NY.

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GOODBY SILVERSTEIN & PARTNERS.'If Your Broker's' E-Trade, Gerry Graf, Goodby Silverstien-01.jpg'Someone's Going' E-Trade, Gerry Graf, Goodby Silverstien-01.jpg'The Tooth Fairy' E-Trade, Gerry Graf, Goodby Silverstien-01.jpg'The Seepstakes Van' E-Trade, Gerry Graf, Goodby Silverstien-01.jpg

BBDO/NY.

TBWA/NY.

'Hungerectomy' Snickers, Gerry Graf, TBWA:NY.jpg'Nougatocity' Snickers, Gerry Graf, TBWA:NY..jpg'Substantialiscious' Snickers, Gerry Graf, TBWA:NY..jpg

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SAATCHI & SAATCHI NY.


BARTON F. GRAF.
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(Barton).

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Gerry eating.26-gerry-graf-founder-and-chief-creative-officer-of-barton-f-graf-9000.jpgGerry chillin’.
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