THE BENEFITS OF LONG-TERM BAND CAMPAIGNS.

Played at 78rpm, one side of a 12’’ shellac disc could play up to five minutes of music. In 1948, Columbia Records came up with an alternative; a PVC disc with finer grooves that, played at 33rpm, could play up to 22 minutes a side. It not only changed the way we listen to music, it change the music we listened to. First, these ‘Long Players’ were seen as ideal for theatre musicals and film soundtracks. Consequently, one group dominatedRead more

GREEN BOOKS: New Yorker Ads 1.

‘‘Alright fatty, what you after?” How do you react? I’m guessing it would taint your opinion of that particular bookshop, making you less inclined to buy. Nobody likes being disrespected or patronised. What about if that bookshop owner had said “Oh, just to let you know; the new Proust collection is just in”. Sure, you’d look behind you to check that they were talking to you, but you couldn’t help but be pleased that they’d presumed you were intelligent. ItRead more

PITCH: Innocent?

The creative pitch: Companies invite agencies to present creative proposals on how to improve their marketing and therefore their bottom line. Best proposal wins. Wrong. For a start, clients run only one campaign for every 16 they are presented in pitches. (Thanks Martin Jones, AAR Guru & Brighton fan.) How can it be that fifteen of the sixteen agencies get the brief so wrong that they end up throwing their time, energy a work in the bin? Because, as I’mRead more

GREEN BOOKS: New Yorker Ads 2.

These ads from 1960’s copies of The New Yorker are weird. They’re just so, well, New Yorker ads from the sixties. As evocative of their era as a Blockbuster membership cards and the sound of fax machines were of theirs. That’s not a criticism, some are great. But it’s striking just how different they feel. So different that it got me thinking why and what unifies them? 1: $’s. Look at the ads and you’ll notice that they have allRead more

GREEN BOOKS: New Yorker Ads 3.

Another batch of fertilizer. That’s not a euphemism by the way, just a reminder that ideas grow from ideas, they rarely appear out of the blue. I sometimes hear people say ‘I’m all about tomorrow, I never look back…I’m like an arrow heading towards the future’. It sounds bloody exciting. Then I look at their output, and it often feels so…so, soul-less  gimmicky…nothingy. Like it or not, the truth is that jobs, like most jobs, are less about inventing thanRead more

DON’T BE ASHAMED TO S***! PART 2.

First, it seems that Part 1 hit a bit of a nerve. I got a way more feedback than I usually do. Maybe it was a contrast to the science, pseudo science and plain bullshit around our business at the moment? But reducing the process down to a simple, human form seemed to really resonate, one person said it was like ‘advertising unplugged’. Which was the point. But you never really know how people will respond, often the posts IRead more

PODCAST: Sir Frank Lowe.

“Frank Lowe single-handedly cajoled a whole generation of writers, art directors and film directors into revolutionising British and world advertising.” – Sir Alan Parker. It seemed a bit over the top. I know he was very good and had a big impact on the business, but ‘single-handedly’? But I guess Alan is his mate, so he’s probably bigged him up a bit. Having just spent three hours nose to nose with Frank, I got a taste of what Alan was talking about.Read more

PODCAST: Me (Pt.2)

When I interviewed Sir Alan Parker he kept saying ‘take that out, take this out!’. I tried to explain that these ads were part of his journey, they shed a little light on his journey from the mailroom to Hollywood. He was having none of it ‘I’m a less is more guy, you’re a more is never enough guy’. He’s right, well, in terms of ads I’m definitely a less is more, but in terms of the blog, interviewing peopleRead more

The bit between the Me Pt. 1 and Me Pt. 2 podcasts.

Usually when I do these an interview or podcast, the challenge is trying to find the persons work, some people have not a scrap. (Yes, I’m talking about you Jeff Stark! And I haven’t forgotten you either Sid Myers!) I also like to add a bit of ephemera, for some colour, but it’s rare to come across that.   The challenge this time was what to leave out; the CDD phone lists, the Mercedes meeting notes or internal memo? InRead more

PODCAST: Me. (Pt. 1)

A lot of people have suggested that I do a podcast on myself. Aside from the obvious difficulties of trying to ask yourself probing questions, it felt a little bit indulgent, particularly as I did a whole series of them with my friend Ben Kay, (I think we recorded more episodes than the latest season of Game Of Thrones). But when someone who’s kindly agreed to be interviewed by me asks me to be interviewed by them, it feels rude to sayRead more

Len Weinreich’s corkboard.

One of the side-effects of putting out this blog has been the people I’ve met. Take Len Weinreich, whilst trying to find Paul Leeves work for an upcoming podcast, I came across Len, it turns out he lives down the road from me. Alan Parker had referred to him as ‘the bloke who taught me everything I know about advertising’, Dave Trott said he gave him the best piece of advice on advertising he ever got and Paul Leeves simply saidRead more

TOP TEN TYPE TIPS.

I find this whole Facebook situation really disappointing. Sometimes you just have to do the right thing, regardless of cost.  I mean, how much money do they need? FACEBOOK: YOU HAVE A MARKET CAP OF $494bn, hire yourself a typographer! I keep spotting my mate Dave, (a future podcast guest, when I can pin the fucker down), and at the bottom of the ads I’m reminded that overhanging punctuation hasn’t hit Facebook yet. It got me thinking. Maybe someone elseRead more

a) Virgin. b) Trains.

Most graphic identities are a better representation of the people who created them than the companies that paid for them. Consequently they are very ‘of the moment’, because their creators want to look cool. The process will start with a quick trawl through the coolest sites, magazines and blogs, checking out what the cool kids are up to. Gradually, patterns emerge; certain colours, photography styles, fonts, etc. If you’re in that process today, you’ll get something that’s very 2018. GreatRead more

PODCAST: Graham Fink. (Part 1.)

Context. It’s the word that comes to mind every time I think about writing one of these intros. What seems familiar today was once considered very left-field, risky or just plain crazy. Each pushes the peanut along for the next generation. Take the 1988 D&AD Annual, it’s hard to believe now, but all but one ad in the press and poster section had black headlines, the one that didn’t was Graham Fink’s Metropolitan Police campaign. I was a generation behindRead more

INTERVIEW: Sir Alan Parker.

Sir Alan, where did you grow up? I grew up in Islington. Ours were the first council flats built after the war and I moved in aged about three or four. Ironically, the flats overlooked the street where my Dad was born and brought up. (My Grandad was the local barber and the family were evacuated in the war when a bomb hit St Mary’s Church close to their shop. He was also the local bookie—illegal then—and so they movedRead more

100th post. (Well, nearly.)


Full disclosure; it’s actually the 113th. But I noticed that when blogs or podcasts hit a significant number they do a kind of round-up, like a kind of house-keeping thing, so here’s mine. 10 THINGS I’VE LEARNT ABOUT BLOGGING. 1. BLOGS HAVE A LIFE OF THEIR OWN. MAY 2002: My friend Paul buys me davedye.com. OCT 2013: I decide to bung all my old work on it, for easy access. NOV 2013: It’s a bit chaotic. Having presented the workRead more

PODCAST: Tony Davidson Pt. 2.

The Wieden years. It’s weird, I only interview people whose work I really like, but whenever I lay their work out end-to-end, I’m always surprised at how much better it is than I’d remembered. It could be that there’s much more of it, the sheer consistency of it or that it appears better with the benefit of time and a bit of distance. All three are true of the work in this post. Tony does a good job of shiningRead more

PODCAST: Mark Reddy.

‘Art Director’ is an unhelpful title. It has nothing to do with Art and very little to do with directing. Some think it’s about making stuff look cool, I think it’s about communicating at speed. We work in a medium people are actively trying to ignore, so we can’t hang around. Art Director’s can only communicate quickly if the understand: a) Their basic toolkit; photography, film, illustration, editing, cropping, fonts, colours and the rest. b) The world around them: how humans behave,Read more

GREEN BOOKS: Type 5.

Obviously there’s more Fred & Fabien, but probably the most interesting things in there are the bits of old typesetting I rescued from the Leagas Delaney bin. The studio was going all digital, so PMT machines, drawing desks, wax machines, art-workers a and bits of old setting were dumped. I managed to save a few bits of setting, if you eat a lot of carrots and have 20/20 vision you’ll be able to spot a few cut marks between someRead more

GREEN BOOKS: Type 2.

The feedback I’ve had on these books is very consistent; ‘I had most of that stuff in my scrap books too’. What a world? Art directors from it’s four corners saving exactly the same references from exactly the same dozen or so sources* in order to help create them something different. Today there is no reason art directors should be fishing in the same pool. (*Interview, Vogue Italia, Harper’s Bazaar, Lurzer’s Archive, Rolling Stone, Creative Review, Direction, Beach Culture, RayRead more