VFTL. Episode 5: Mike’s Dad. (AKA Dave Waters).

Dave Waters Pink Circle-01.jpg

Starting out as a creative is tough.
Most days are divided into two parts, first you squeeze out as many ideas as you possibly can, second you try not to give up when your creative director tells you they are all crap. Occasionally you may get a ‘nice’, that will keep you going until maybe two months later when you may get a ‘cool’, even an ‘ok’ buoy the spirits.
Encouragement is crucial.
The first person of any note to say ‘nice’ about one of my ads was Dave Waters, although it wasn’t ‘nice’ it was ‘ ‘kin brill‘. it was written underneath an ad for the Starlight Foundation he’d cut out from Campaign and sent to his old partner Jan Van Mesdag, (who was my boss at the legendary Cromer Titterton).
It was very encouraging, Dave was one of the stars from the best agency of the time GGT.
GGT was not only the best creative agency at the time, it was known to have the toughest regime, weekends there were like Mondays anywhere else,

Also, if you didn’t deliver creatively, either your salary was cut or you were fired.
Dave thrived in this environment.
Dave Trott, the ‘T’ on GGT, called Dave his Roy Keane, saying he was hungrier than anyone, ‘the juniors would do trade ads and if they did well they could steal the bigger tv briefs the seniors were working on and have a crack.
Dave was one of our most senior creatives, he’d do all the big ads and then steal the trade briefs from the juniors, he wanted to do everything.’
Had a great chat with Dave, hope you enjoy it.

wavelogo-8-01

IMG_1637.JPG
(Dave’s wedding invite.)IMG_1635.JPGpatille-hills-balsam-dave-watersITV PRESS ADSITV ARIELSITV SCREENS

LWT 2 ' Royal Variety'LWT 'Russ Abbott:Holes'.jpgLWT 'The Professionals'-01.jpga-tennis-star-lwt-dave-waters-ggtLWT 1 'A New Detective Series'this-army-lwt-dave-waters-ggt

'It's All Fresher' Morrisons, GGT.jpgMorrison's 'More Reasons' Bag, Dave Waters, GGT.jpg

mickey-cadburys-creme-eggs-ggt'Vera' Cadbury's Creme Eggs, GGT.jpg'Sid' Cadbury's Creme Eggs, GGT.jpg'Percy' Cadbury's Creme Eggs, GGT.jpg'Rambo' Cadbury's Creme Eggs, GGT.jpg

Dave W (above) v Dave T (below).

DFGW launch.jpg'Summer Festivals' NME, Dave Waters, DFGW.png'Scan' NME, Dave Waters, DFGW.jpg'Fresh' NME, Dave Waters, DFGW.jpg'That's How Many' Fire Brigade, Dave Waters, DFGW-01.jpg

'Manual' Daewoo, Dave Waters, DFGW.jpg

This gives me a great excuse to shine a light on Dave’s various stamps and bits of paraphernalia that turn up when you receive one of his letters or packages.Dave Waters - 3 x stamps-01IMG_0065
Dave Waters - EnvelopeScreen Shot 2017-05-11 at 17.43.29.pngScreen Shot 2017-05-11 at 17.45.37.pngDave Waters - Round Stamp-01Dave Waters - 3-01Screen Shot 2017-05-11 at 17.45.03.pngScreen Shot 2017-05-11 at 17.44.23.pngScreen Shot 2017-05-11 at 17.45.19.pngScreen Shot 2017-05-11 at 17.43.57.png

An article about Dave and Dave Cook, from his Roy Keane period.Dave Waters & Dave Cook 1-01Dave Waters & Dave Cook 2Press - Dave Trott-01.jpg

3 thoughts on “VFTL. Episode 5: Mike’s Dad. (AKA Dave Waters).

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s