“Hey Dave, I’ve got something you might want to share on your blog.
It’s 30 minutes of David Abbott pitching the famous BT Bob Hoskins campaign, direct to camera, apparently for some BT big-wigs who missed the original presentation.
Not only is it a lovely piece of advertising history, it’s also a masterclass for any creative about to step into pitching.
I found it when I was at AMV and had to present a re-pitch for the entire BT account. Frankly I was shitting myself, and I can’t tell you how much this helped.
You’re watching probably the world’s greatest copywriter, presenting what became one of the era’s best-loved campaigns, to what was then Britain’s biggest client.
No fuss, no gimmicks, no mega-bucks mood-films. Not even that many executions of the ads.
I love the quiet authority and the modesty that almost completely disguises the salesmanship laced all the way through.
Anyway, it’s been sitting in my bottom drawer for over a decade. I’ve no idea if any other copies have survived, so hopefully this one can become another lasting tribute to the great man.
Thanks for lugging this DVD around for a decade Markham, and thanks for sending it to me, I wouldn’t mind betting that AMV/BBDO don’t even have a copy of this.
This was my favourite from the campaign that followed.
P.s. A big thanks to the good folks at Tenthree, they kindly converted the DVD from some antiquated, last century format into the splendour that you see before you today.