Creating is different to managing. Creators try to break rules, managers set them. Creators look inward, managers look outward. Creators are introverts, managers are extroverts. Not 100%, but most, AMV/BBDO once Myers Briggs tested their creative department. The results came back – fifty people were rated ‘I’ (introvert), one was ‘E’ – the creative boss (Peter Souter). I’s are ‘more likely to be successful in careers like writing, science and art’. Makes sense. “I’s are predominantly concerned with their own thoughts andRead more
Posts tagged: #BT Pitch
PITCH: David Abbott/BT.
“Hey Dave, I’ve got something you might want to share on your blog. It’s 30 minutes of David Abbott pitching the famous BT Bob Hoskins campaign, direct to camera, apparently for some BT big-wigs who missed the original presentation. Not only is it a lovely piece of advertising history, it’s also a masterclass for any creative about to step into pitching. I found it when I was at AMV and had to present a re-pitch for the entire BT account.Read more