PODCAST: Tim Riley.

Words. Boy, they’ve really fallen off their perch. They used to be so respected, as were the people who knew how to use them. They could breathe life into cold, dead facts, in their hands ‘our beer costs a lot’  could become ‘Reassuringly expensive’. Better and shorter. Writers would often burn the midnight oil in an effort to get the maximum meaning from the minimum word count. It’s odd, because people have never read more than they do today, Facebook, Twitter,Read more

PODCAST: Neil French.

Former rent collector, bull-fighter, porn director, klacker salesman, Judas Priest manager, account man, copywriter, art director and Chief Creative Officer of Ogilvy Worldwide. (Warning: Some areas of the recording may have been adversely effected by a rioja.) BLACKER HYDE ASSOCIATES Ltd. An early Neil French concept. HOLMES KNIGHT RITCHIE. BATEY SINGAPORE. THE BALL PARTNERSHIP. The only known picture of Neil without a cigar. My tattered copy of Neil’s book. I recommend it.Read more

PODCAST: Peter Souter.

My 7th boss. Former hitch-hiker, copywriter, Frankenstien re-animator, ECD, David Abbott replacement, D&AD President, ITV sitcom creator, Radio 4 drama writer and cousin of Showaddywaddy lead singer Dave Bartram. . DELANEY FLETCHER DELANEY. WOOLAMS MOIRA GASKIN O’MALLEY. WCRS. ABBOTT MEAD VICKERS. CREATIVE DIRECTOR. TBWA. WRITER.Read more

INTERVIEW: John O’Driscoll.

Where were you brought up John? Before I answer that question are you sure about this interview? I don’t give short answers and have a tendency to go on a bit! Ask my family! Yeah, I’ve heard that. I was born and bred in a Surrey village called Hersham. Birth place of Julie Andrews and Jimmy Pursey of Sham 69. What was the first ad you remember? It wasn’t until I was 13 that I remember seeing an advert thatRead more

BOSS No.6: Tim Delaney.

  Why advertising? I wanted to be a hotel bell hop boy when I left school at 15. But when I looked in the newspaper want ads – Junior Opportunities – they only had 2 ad agency messenger jobs. I went up to London and one of them offered me a job. What was your first job in advertising? A messenger- in a tiny basement room with 4 others. Quite Dickensian,when I look back. Did you try and get intoRead more

BOSS No.5: Mark Denton.

Why advertising Mark? It all happened by accident. I was quite good at drawing as a kid and my Uncle had gone to Art School and had ended up as a Silversmith. The Dentons weren’t that imaginative (they all worked in the Family Scrap business) so ‘good at drawing’ meant that I should go to Art School too. My Mum thought I could get a job as one of those people who paint the patterns on the edge of platesRead more

THE ECONOMIST: Venn diagrams.

The Economist was an open brief at AMV.  It meant that everyone in the creative department worked lunch hours, weekends and in downtime on posters for The Economist. This had been going on for about ten years. I turned up as Creative Director on the account, about ten years into the ‘Red Campaign’. I’d estimate that on average I’d approve one out of every fifteen ads I was shown. We’d need a campaign of ten posters to run every threeRead more

VOLKSWAGEN: ‘Abbo’.

In 2009, we pitched for Volkswagen Commercial Vehicles. As the recession was just starting to bite and Volkswagen Commercial Vehicles were generally dearer than non-Volkswagen commercial vehicles. I thought we needed to find a writer who could write. Someone who could put together a reasoned argument as to why businessmen should pay more for something they could buy for less. It’s a tough brief. I tried to think who’d fit it, but couldn’t think of anyone. I’d recently picked thisRead more