“Hey Dave, I’ve got something you might want to share on your blog. It’s 30 minutes of David Abbott pitching the famous BT Bob Hoskins campaign, direct to camera, apparently for some BT big-wigs who missed the original presentation. Not only is it a lovely piece of advertising history, it’s also a masterclass for any creative about to step into pitching. I found it when I was at AMV and had to present a re-pitch for the entire BT account.Read more
Posts tagged: #Pitch
PITCH: Innocent?
The creative pitch: Companies invite agencies to present creative proposals on how to improve their marketing and therefore their bottom line. Best proposal wins. Wrong. For a start, clients run only one campaign for every 16 they are presented in pitches. (Thanks Martin Jones, AAR Guru & Brighton fan.) How can it be that fifteen of the sixteen agencies get the brief so wrong that they end up throwing their time, energy a work in the bin? Because, as I’mRead more
VOLKSWAGEN: ‘Abbo’.
‘‘Volkswagen want us to pitch.’’ If you’ve just started an agency – that’s what you dream of hearing. It was the Commercial Vehicles division, but was still big and still Volkswagen. Volkswagen; DDB, Bill Bernbach, Helmut Krone, etc. What an opportunity! But it’s 2009, the post-bank meltdown is really starting to bite. We’re officially in a recession and Volkswagen vans are dearer than non-Volkswagen vans. I need to find a writer who can actually write. Who can make the caseRead more
ADNAMS: Pictures.
“It’s Simon Loftus on the phone, he says he’s a chum of John Hegarty.” It turned out that he needed some advertising for his family’s brewery. BBH had a conflict (Boddington’s) so John had given him our phone number. Simon was not only the Chairman of Adnams, he was a totally inspirational, lovely guy. I had a cottage in Suffolk, so I knew of Adnams, although they were pretty small, I thought they were quite classy. Not all ‘spit andRead more