The Wieden years.
It’s weird, I only interview people whose work I really like, but whenever I lay their work out end-to-end, I’m always surprised at how much better it is than I’d remembered.
It could be that there’s much more of it, the sheer consistency of it or that it appears better with the benefit of time and a bit of distance.
All three are true of the work in this post.
Tony does a good job of shining a light onto how they produced it, hope you enjoy it.
NIKE. (RUN LONDON).