PODCAST: Trevor Beattie.

‘Recorded any new podcasts lately?’ I get asked this a few times every week. The askees range from college attendees to retired adman. As I pick the people I interview, they seem as famous as The Beatles to me, but they’re often unknown to the askees. After offering up a name and watching a blank expression appear, I reach for a quick handle, something from culture that I think they’ll know. Occasionally it’s an ad fact; ‘Set Up Fallon beforeRead more

GUT.

Facts seem to have lost their resonance in may areas today, but in marketing, they’re still king of the castle. They call the shots. Whether it’s big data, qual, quant, O.T.S, ROI, A/B testing, name any marketing abbreviation, if numbers are involved they must be obeyed. These numbers get distilled into rules. It makes sense, who wouldn’t want to use previous learnings to improve future performance? But somehow, applying these learnings to creative work often feels uncomfortable, less like improvingRead more

Minneapolis, U.K.

I’ve spent over thirty years working within a few square miles of Soho Square. Historically, it’s where the majority of the client’s headquarters were situated. It’s also where country’s magazines, photographers, printers, film companies based, so it became where the bullseye for the country’s ad agencies. Leaf through a bunch of awards annuals and you’ll be hard pressed to find work from another city. Birmingham and Manchester pop up periodically, but not regularly. But in the eighties, one city turnedRead more

THE WALL.

It’s what you hit when you run a marathon. A sudden loss of energy followed by your body telling you ‘I’m done, it’s all over’. But keep putting one foot in front of the other and pretty soon you’re through to the other side, with renewed energy. I was teaching students at the SCA2 last Friday, and was reminded that as creatives we also face a walls, (not physical ones, obviously, they were torn down years ago to make roomRead more

Hands Up Who’s Heard Of Frank Budgen?

We’re smack bang in the middle of the age of collaboration. Any press release for a creative hiring now contains that reassuring phrase ‘Known for being collaborative’. (To me it always reads ‘We’re pleased to announce we’ve finally found a creative who will listen to us’.) The feeling the team had creating the work is as scrutinised as what they created. But collaboration means different things to different people. For most of the team it conjures up enjoyable meetings onRead more

Hands Up Who’s Heard Of MAD DOGS & ENGLISHMEN?

Remember Alessandro Volta? Douglas Engelbart? What about Tom Truscott and Jim Ellis? Thought not. Even if I asked who invented electric light, the computer mouse and social media, those names are still unlikely to come up. More likely, Thomas Edison, Steve Jobs and Mark Zuckerberg will spring to mind. They didn’t invent those ideas, they either stole from those guys or ‘built on their thinking’.But although now virtually forgotten, their work was crucial, take away their thinking would be likeRead more

THE LOOKY-LIKEY AMALGAM.

I few months back I recorded a podcast with Richard Shotton, one of the brightest people in the business. Whilst preparing I read Richard’s book, The Choice Factory, it’s great, full of fascinating insights and observations on human behaviour and how we respond to marketing. Whilst taking in all this intelligent insight an interesting theory occurred to me; why don’t we just create ads that people like? Granted, it’s no theory of relativity, but it’s odd that it’s barely aRead more

How to write good.

“What the public has been free to peruse in pieces since parts began running in 1979 is now selling en masse for $14.95.” That’s how the New York Times greeted the publication of the book ‘How to Use the Power of the Printed Word’. (Looking at that sentence they may have benefited from reading it.) The reason for that flowery comment was that the book was built around fifteen ads created by Ogilvy & Mather for the International Paper Company. Why wouldRead more

GREEN BOOKS: New Yorker Ads 4.

The Advertising Standards Council wouldn’t let that title pass. I guess it was my intent when I cello-taped it to the cover. There are a few old New Yorker ads in there, but the majority are English, from the early seventies. It’s odd collection, looking at it now is a bit like wandering through a car boot sale. There’s the finds that have famous attached, so may be worth something:   1. Illustrator/Artist Glen Baxter’s Gilbey’s Gin ads. 2. Photographer ArtRead more

THE BENEFITS OF LONG-TERM BAND CAMPAIGNS.

Played at 78rpm, one side of a 12’’ shellac disc could play up to five minutes of music. In 1948, Columbia Records came up with an alternative; a PVC disc with finer grooves that, played at 33rpm, could play up to 22 minutes a side. It not only changed the way we listen to music, it change the music we listened to. First, these ‘Long Players’ were seen as ideal for theatre musicals and film soundtracks. Consequently, one group dominatedRead more

GREEN BOOKS: New Yorker Ads 1.

‘‘Alright fatty, what you after?” How do you react? I’m guessing it would taint your opinion of that particular bookshop, making you less inclined to buy. Nobody likes being disrespected or patronised. What about if that bookshop owner had said “Oh, just to let you know; the new Proust collection is just in”. Sure, you’d look behind you to check that they were talking to you, but you couldn’t help but be pleased that they’d presumed you were intelligent. ItRead more

PODCAST: Evan Stark.

Artificial Intelligence is going to change the world. Cross-referencing mountains of data, learning, opinion and statistics from the whole history of mankind. In terms of advertising, it’ll be very useful. It could offer up the insight that adults try to look youthful. Or that some people do this by dressing inappropriately.  But it’ll never offer up a sentence as succinct and memorable as ‘A woman of 40 will never look 30 by dressing like 20’. It would be great to understandRead more

GREEN BOOKS: New Yorker Ads 2.

These ads from 1960’s copies of The New Yorker are weird. They’re just so, well, New Yorker ads from the sixties. As evocative of their era as a Blockbuster membership cards and the sound of fax machines were of theirs. That’s not a criticism, some are great. But it’s striking just how different they feel. So different that it got me thinking why and what unifies them? 1: $’s. Look at the ads and you’ll notice that they have allRead more

GREEN BOOKS: New Yorker Ads 3.

Another batch of fertilizer. That’s not a euphemism by the way, just a reminder that ideas grow from ideas, they rarely appear out of the blue. I sometimes hear people say ‘I’m all about tomorrow, I never look back…I’m like an arrow heading towards the future’. It sounds bloody exciting. Then I look at their output, and it often feels so…so, soul-less  gimmicky…nothingy. Like it or not, the truth is that jobs, like most jobs, are less about inventing thanRead more

PODCAST: Sir Frank Lowe.

“Frank Lowe single-handedly cajoled a whole generation of writers, art directors and film directors into revolutionising British and world advertising.” – Sir Alan Parker. It seemed a bit over the top. I know he was very good and had a big impact on the business, but ‘single-handedly’? But I guess Alan is his mate, so he’s probably bigged him up a bit. Having just spent three hours nose to nose with Frank, I got a taste of what Alan was talking about.Read more

PODCAST: Dave Hieatt.

Since he quit advertising, Dave has had a big effect on it.First, with Howies.His mail order catalogues built up more than customer base, they built up a fan base.They were, and still are, traded on Ebay.Not for their clothing, for their vibe; that decent feel-good, smart, happy, moral life is for living, do the right thing voice. (Dave: Did I miss anything?)Their writing and ideas were ripped them off mercilessly by ad agencies, constantly being used as reference for tone ofRead more

Hands up who’s heard of Jeanloup Sieff?

Cultural trends are difficult to spot when you’re in the middle of them. They look like ‘normal’, it’s only with the benefit of distance can you join the dots. It’d be useful to recognise current trends because generally they are followed by the polar opposite. In fashion, plain is likely to be followed by pattern, natural by synthetic, subtle by loud. When type was set on film and photographic paper, Art Directors and Designers were obsessed with sharpness, because perfectionRead more

INTERVIEW: Jay Maisel.

I’ve worked with, met, written about and interviewed a lot of photographers over the years. But only one has made me run out and get the same camera he uses. Going through his work again for this interview reminded me that photography needn’t be big, complicated or scientific, it can simply be about the joy of seeing. Photography can be anything; two colours vibrating next to each other, light bouncing off a wall or simply someone doing something unusual. IRead more

The bit between the Me Pt. 1 and Me Pt. 2 podcasts.

Usually when I do these an interview or podcast, the challenge is trying to find the persons work, some people have not a scrap. (Yes, I’m talking about you Jeff Stark! And I haven’t forgotten you either Sid Myers!) I also like to add a bit of ephemera, for some colour, but it’s rare to come across that.   The challenge this time was what to leave out; the CDD phone lists, the Mercedes meeting notes or internal memo? InRead more

PODCAST: Me. (Pt. 1)

A lot of people have suggested that I do a podcast on myself. Aside from the obvious difficulties of trying to ask yourself probing questions, it felt a little bit indulgent, particularly as I did a whole series of them with my friend Ben Kay, (I think we recorded more episodes than the latest season of Game Of Thrones). But when someone who’s kindly agreed to be interviewed by me asks me to be interviewed by them, it feels rude to sayRead more