GREEN BOOKS: Type 3.

It’s always weird looking back through these books. Like looking at those insects trapped in a chunk of amber.  There they were, right in the middle doing something, simply walking or picking their nose, frozen in time. These books are a bit like that, a snapshot of what was happening at a certain moment in time, captured chronologically. (Encased in green this time, not amber.) This moment is ’93 to ’94, type & graphics, and what an odd moment itRead more

YE OLDE ADVERTS.

Before we start, full disclosure: I’m not anti old ads. I quite like them. But weirdly, a surprising number of creatives leaders don’t. At least, they say they don’t in public, I’m sure in private they must have a cheeky flip through the odd One Show annual now and again? They put out phrases next to their profiles like ‘All about the new’, ‘Future facing creative’, ‘Forwards, not backwards’ ‘I never look back’.
 It sounds so cool. Frankly, it makes meRead more

GREEN BOOKS: Ads 2.

I have a confession to make; not everything on this site is from the loft. Apologies to those of you who feel cheated. I feel such a fraud. The good news is that this post is 100% loft. Not mine, my old partner Mike McKenna’s. I started putting these green books together when Mike and I worked as a team at Publicis, back in the early 90’s. They were our internet. We’d split the cost of the pricey books fromRead more

PODCAST: Carlos Bayala.

My first South American. One of the most thoughtful creatives I’ve come across. We worked together for a bit at Mother and I loved that he was forever curious about what the people in the real world were thinking, would they give a shit about our little product or dumb ad? Not surprisingly his new agency is different, its New. That’s not a typo, that’s its name. It’s also appropriate because he’s teamed up with a Rocket Scientist from… actually,Read more

IN-CAMERA 8: Geof Kern. (Part 1.)

Like most people I’m a fan of the likes of Cartier-Bresson, Don McCullin and Martin Parr, photographers who go out into the world and record it in a ways we may not have seen or imagined. But I LOVE photographers who go out and create their own world using their own unique, idiosyncratic set of aesthetics. I recently posted lots of my old green scrap books and one name that kept coming up again and again; Geof Kern, one ofRead more

PODCAST: Tony Davidson Pt. 2.

The Wieden years. It’s weird, I only interview people whose work I really like, but whenever I lay their work out end-to-end, I’m always surprised at how much better it is than I’d remembered. It could be that there’s much more of it, the sheer consistency of it or that it appears better with the benefit of time and a bit of distance. All three are true of the work in this post. Tony does a good job of shiningRead more