My first South American.
One of the most thoughtful creatives I’ve come across.
We worked together for a bit at Mother and I loved that he was forever curious about what the people in the real world were thinking, would they give a shit about our little product or dumb ad?
Not surprisingly his new agency is different, its New.
That’s not a typo, that’s its name.
It’s also appropriate because he’s teamed up with a Rocket Scientist from… actually, not a rocket scientist, ‘a founding Faculty Director of MIT Connection Sciences’, similar, to me, (although ironically one of their clients are actual rocket scientists; NASA).
We had a great chat, in fact Beresford, our young recording engineer at Wave, came in afterwards to tell me it was his favourite one he’d done, hope you enjoy it too.
THE EARLY DAYS.
LEAGAS DELANEY. (1 month.)
MOTHER.
WIEDEN + KENNEDY.
Nike.
(C.D.)
MADRE.
Camper.
Fernet 1882.
“We did this for 1882 Fernet.
We gathered what we thought were the best pictures of pet and animals with red eyes, (the classic unwanted effect), and we baptised this series ‘1882 possessed (or haunted) animals).
It was mad, we had loads of these pictures all over Cordoba City
It looked strange… and beautiful
No logo needed on most of them but a reminder here and there that this was a 1882 thing.
People loved/hated/complained/deteste
Molinos Rio De La Plata.
Casalta.
Commercial Aerlineas Argentinas.
NEW.
Andes Origen.
NASA.
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One of my heroes. Awesome creative. And one of the world’s most lucid thinkers of communication.
Totally agree Seba. Hope you enjoy our chat, I did. Dx
I loved the podcast. It just needs editing, though!
Thanks Seba, glad you liked it.
(I took out a 10 minute loo break and a discussion with the engineer, which is pretty good editing for me.)
Dx
Top bloke. Could listen to him all day. In fact just have.
Glad to hear Dave. Dx
Dave, thanks for this. As a Bayalian man, I really enjoy the hole interview. Cheers from Argentina. And keep on the good stuff.
Thanks Santi, there’s another Argentinian podcast on the way soon. Dx
Loved Carlos’ wisdom, curiosity, passion and selfdeprecating bonhomie. Thanks for a great interview.
Thanks Carlos, yep, he was great, fun to record and als…Carlos? Hey Bayala, that’s not you bigging yourself up is it? Dx
Carlos Bayala is a great inspiration for me and every advertiser in Argentina. I would love to hear some advice to overcome frustration in this job, from a guy like him. Send him a big “thank you” from a random guy in argentina (Salta) who is trying to believe in his work. Love.
Cheers Dave- fascinating to hear what makes the man tick- Carlos is one of the most inspirational people I have had the pleasure to work with
Agreed.
Love Carlos.
Dx