YE OLDE ADVERTS.

Before we start, full disclosure: I’m not anti old ads. I quite like them. But weirdly, a surprising number of creatives leaders don’t. At least, they say they don’t in public, I’m sure in private they must have a cheeky flip through the odd One Show annual now and again? They put out phrases next to their profiles like ‘All about the new’, ‘Future facing creative’, ‘Forwards, not backwards’ ‘I never look back’.
 It sounds so cool. Frankly, it makes meRead more

PODCAST: David Kolbusz.

When you start out in your advertising career, Pentel in one hand, MacBook in  the other, you seem to be surrounded by good work. Awards books are choc-a-bloc with it. As you go on, year by year, you seem to see less and less. For example, the first D&AD Annual looked at probably had an 80/20 ratio of good to bad. 10 years later those percentages are likely to have flipped. As you move on you become less swayed byRead more

GREEN BOOKS: Ads 2.

I have a confession to make; not everything on this site is from the loft. Apologies to those of you who feel cheated. I feel such a fraud. The good news is that this post is 100% loft. Not mine, my old partner Mike McKenna’s. I started putting these green books together when Mike and I worked as a team at Publicis, back in the early 90’s. They were our internet. We’d split the cost of the pricey books fromRead more

Hands Up Who’s Heard Of Frank Budgen?

We’re smack bang in the middle of the age of collaboration. Any press release for a creative hiring now contains that reassuring phrase ‘Known for being collaborative’. (To me it always reads ‘We’re pleased to announce we’ve finally found a creative who will listen to us’.) The feeling the team had creating the work is as scrutinised as what they created. But collaboration means different things to different people. For most of the team it conjures up enjoyable meetings onRead more

PODCAST: Carlos Bayala.

My first South American. One of the most thoughtful creatives I’ve come across. We worked together for a bit at Mother and I loved that he was forever curious about what the people in the real world were thinking, would they give a shit about our little product or dumb ad? Not surprisingly his new agency is different, its New. That’s not a typo, that’s its name. It’s also appropriate because he’s teamed up with a Rocket Scientist from… actually,Read more

PODCAST: Tony Davidson. (Part 1.)

Sometimes, it’s difficult writing about people you know. On the one hand, you don’t want to offend them with a flip remark, like ‘no filter between his brain and mouth’, or ‘certified nut-job.’ On the other, and probably worse, you don’t want to get all gooey with guff like ‘only about the work’ or ‘incredibly consistent* since day one’. So I won’t bother, I’ll just let you listen and make your own minds up. (*Except for ‘Captain Chaos’.) STUDENT. BMP.Read more