PODCAST: Carlos Bayala.

My first South American. One of the most thoughtful creatives I’ve come across. We worked together for a bit at Mother and I loved that he was forever curious about what the people in the real world were thinking, would they give a shit about our little product or dumb ad? Not surprisingly his new agency is different, its New. That’s not a typo, that’s its name. It’s also appropriate because he’s teamed up with a Rocket Scientist from… actually,Read more

PODCAST: Chris Wilkins.

‘Chris is one of the few very, very bright people around.’ – CHARLES SAATCHI. ‘On his day he’s a much better writer than I am.’ – DAVE TROTT. ‘He is intelligent, witty and versatile and I’d say he’s probably one of the best three copywriters in the country.’ – JOHN WEBSTER. ‘He’s just done a podcast with me!’ – DAVE DYE J. WALTER THOMPSON. Guinness. BOASE MASSIMI POLLITT. Bambi Nappies. Pepsi. The Labour Party. Cresta. Cadbury’s Smash. Southern Comfort. SAATCHIRead more

Know all the angles.

Imagine these pictures: 1. A baby lying down. 2. A group of men talking. 3. A broken down car. 4. A Policeman on the street. 5. A girl skipping. 6. A kid playing marbles. Most people would imagine them something like this. Mid-shots. Side on. With the main object in the middle of the frame. Almost in 2D, a bit like a diagram. It’s hard to imagine pictures from other angles. Even harder to draw them. So most layouts start life a sRead more

BOSS No.6: Tim Delaney.

  Why advertising? I wanted to be a hotel bell hop boy when I left school at 15. But when I looked in the newspaper want ads – Junior Opportunities – they only had 2 ad agency messenger jobs. I went up to London and one of them offered me a job. What was your first job in advertising? A messenger- in a tiny basement room with 4 others. Quite Dickensian,when I look back. Did you try and get intoRead more

Hands up who’s heard of STEPHEN O. FRANKFURT?

“I try to find a way to get into the head of a child.” – Stephen O. Frankfurt. His quote sounds spooky, but I guess it’s just another way of saying keep it simple and interesting. Virtually unknown today, he was a big deal in the fifties, sixties and seventies. His Mum was the secretary to the head of the Twentieth Century Fox film studio. (Sounds irrelevant, it isn’t.) He spends three years at the Pratt Institute, being ‘molded’ by Alexey Brodovitch. He leaves and visits every majorRead more