PODCAST: Dave Waters.

Starting out as a creative is tough. Most days are divided into two parts, first you squeeze out as many ideas as you possibly can, second you try not to give up when your creative director tells you they are all crap. Occasionally you may get a ‘nice’, that will keep you going until maybe two months later when you may get a ‘cool’, even an ‘ok’ buoy the spirits. Encouragement is crucial. The first person of any note to say nice aboutRead more

IN-CAMERA 3: John Claridge.

I did this ad for free. My theory was; get freelance work, do it free in exchange for a free hand. I thought it would allow me to get together better work than I could in my day job. At the time asking John Claridge to shoot your layout was like asking Jay Z to write your jingle. The chances are he’s going to say no, but if he said yes, you’d almost certainly have a good ad. He said yes. The result wasRead more

TURNING STORIES INTO ADS: LWT. By Dave Trott & Paul Grubb.

  I’ve written previous posts on ‘turning stories into ads’, The Guardian, the BBC’s Panorama and GQ. I wrote them because it struck me that although the brands were very different, what they wanted was exactly the same; An appropriate visual style to hold ideas about any subject under the sun. Take The Guardian, the ads I worked on ranged from the trial of mass murderer Fred West to the fact that footballer Jurgen Klinsmann couldn’t stay upright if their was another footballer withinRead more