Sometimes, it’s difficult writing about people you know.
On the one hand, you don’t want to offend them with a flip remark, like ‘no filter between his brain and mouth’, or ‘certified nut-job.’
On the other, and probably worse, you don’t want to get all gooey with guff like ‘only about the work’ or ‘incredibly consistent* since day one’.
So I won’t bother, I’ll just let you listen and make your own minds up.
(*Except for ‘Captain Chaos’.)
Straight from bog* to blog. (Tony’s mum’s.)
‘I’m still bummed that the Eurotunnel ad never happened. So simple. Webster bloody loved it. Would still work today!’
‘Another thing that I’m responsible for, along with Nick Gill, is naming that Lurpak butter-man., Dave Trott’s place created him, but whilst at BMP we named him ‘Douglas’ and gave him a trombone.
It’s ironic that years later I’d be helping create the current Lurpak work, which has also been very successful for them…even if folks do still recall Douglas!’
‘The Mail on Sunday just wanted to use stock footage like everyone else.
We said ‘It’s The Queen Mother’s 100th birthday! You shouldn’t they be doing something special!’, and we presented this idea.
They said they couldn’t afford to make it.
Kim and I decided to direct it ourselves, his brother built the set and Partizan negotiated a great deal on a small studio for us.
We made the film, then sent VHS copies, (back in the day), without any branding, to all the other newspapers and TV channels, saying that it was a gift from a Royalist that cost £90,000 to make.
We knew that there would be live TV with loads of time waiting for the Queen Mother to appear.
The channels played the film during that waiting time and were guessing who’d donated it.
We released the branded film to the public with The Mail on Sunday later that day, after 6pm, knowing that by that time the other newspapers would’ve gone to print assuming this film that had been donated by a member of the public.
It worked a treat.
Free media in all our competitors media!
Meanwhile we sent a gold sprayed VHS copy to the Queen Mum, who sent us a nice letter back thanking us.
COMING SOON – ‘THE WIEDEN YEARS’.