PODCAST: Mark Reddy.

‘Art Director’ is an unhelpful title. It has nothing to do with Art and very little to do with directing. Some think it’s about making stuff look cool, I think it’s about communicating at speed. We work in a medium people are actively trying to ignore, so we can’t hang around. Art Director’s can only communicate quickly if the understand: a) Their basic toolkit; photography, film, illustration, editing, cropping, fonts, colours and the rest. b) The world around them: how humans behave,Read more

PODCAST: Tony Davidson. (Part 1.)

Sometimes, it’s difficult writing about people you know. On the one hand, you don’t want to offend them with a flip remark, like ‘no filter between his brain and mouth’, or ‘certified nut-job.’ On the other, and probably worse, you don’t want to get all gooey with guff like ‘only about the work’ or ‘incredibly consistent* since day one’. So I won’t bother, I’ll just let you listen and make your own minds up. (*Except for ‘Captain Chaos’.) STUDENT. BMP.Read more

PODCAST: Peter Souter.

My 7th boss. Former hitch-hiker, copywriter, Frankenstien re-animator, ECD, David Abbott replacement, D&AD President, ITV sitcom creator, Radio 4 drama writer and cousin of Showaddywaddy lead singer Dave Bartram. . DELANEY FLETCHER DELANEY. WOOLAMS MOIRA GASKIN O’MALLEY. WCRS. ABBOTT MEAD VICKERS. CREATIVE DIRECTOR. TBWA. WRITER.Read more

INTERVIEW: Andy McLeod.

Why advertising? I was quite quick tongued, bright at school, without being very academically gifted or driven. I cared about ‘stuff’ in general, zeitgeisty stuff; trends, tribes, what was cool what wasn’t, what was funny what wasn’t. I liked art and English at school and not much else. Got not very good A-level grades, which led me to Bristol Polytechnic to do a two year course in Business studies with advertising. The advertising bit of it was 1 hour aRead more