It’s what you hit when you run a marathon. A sudden loss of energy followed by your body telling you ‘I’m done, it’s all over’. But keep putting one foot in front of the other and pretty soon you’re through to the other side, with renewed energy. I was teaching students at the SCA2 last Friday, and was reminded that as creatives we also face a walls, (not physical ones, obviously, they were torn down years ago to make roomRead more
Posts tagged: #Dave Wakefield
The bit between the Me Pt. 1 and Me Pt. 2 podcasts.
Usually when I do these an interview or podcast, the challenge is trying to find the persons work, some people have not a scrap. (Yes, I’m talking about you Jeff Stark! And I haven’t forgotten you either Sid Myers!) I also like to add a bit of ephemera, for some colour, but it’s rare to come across that. The challenge this time was what to leave out; the CDD phone lists, the Mercedes meeting notes or internal memo? InRead more
PODCAST: Me. (Pt. 1)
A lot of people have suggested that I do a podcast on myself. Aside from the obvious difficulties of trying to ask yourself probing questions, it felt a little bit indulgent, particularly as I did a whole series of them with my friend Ben Kay, (I think we recorded more episodes than the latest season of Game Of Thrones). But when someone who’s kindly agreed to be interviewed by me asks me to be interviewed by them, it feels rude to sayRead more
PODCAST: Tony Davidson. (Part 1.)
Sometimes, it’s difficult writing about people you know. On the one hand, you don’t want to offend them with a flip remark, like ‘no filter between his brain and mouth’, or ‘certified nut-job.’ On the other, and probably worse, you don’t want to get all gooey with guff like ‘only about the work’ or ‘incredibly consistent* since day one’. So I won’t bother, I’ll just let you listen and make your own minds up. (*Except for ‘Captain Chaos’.) STUDENT. BMP.Read more
ENGLISH HERITAGE: Wiggly lines.
I used to love those long copy Leagas Delaney ads. True, I never read the copy, but the theory at the time was that if you write a thousand words on, say, how a boot was made, you’d appear like a very well made boot. Showing a thousand words of copy was like a bit like a quality mark. But I liked them because they looked nice. Well, sophisticated, to be more precise. In a sea of price flashes, exclamationRead more
LOOT: Scruffy product = scruffy ad.
Capture or create a brand’s personality? When you’re producing a new campaign they’re your options. Although it’s not always possible, I prefer using what’s there, either physically or perception to fabricating something. Your work has more chance of resonating with the public if it feels to authentic, to feel authentic to them it needs to tally with their views of the brand. E.g. If your bank, for so long the sensible, staid pressence in your life starts talking like aRead more
THIS I KNOW: Agency: AMV/BBDO. Writer: Sean Doyle. Photographer: Nadav Kander. THIS IS WHAT I DON’T: What the hell are they talking about? Or for that matter, what do TimeBank do/sell/make? Can anyone help? Answers on a postcard to P.O. Box …. (I will now pay Google a visit and ask them what they know of these TimeBank people.)Read more
BUDWEISER: Heritage isn’t sacrilege.
This was a very popular ad when I turned up at Bishopsbridge Road. When the client asked for more they were told the cupboard was bare, it was a one-off. New fangled beers were popping up in the more fashionable bars every week, Budweiser needed a campaign to give them a bit of cache. Sean Doyle and I were briefed on a campaign aimed at readers of the Face, Wallpaper and ID, what’s the technical term for them? Fashionistas? Opinion formers?Read more
BBC NEWS 24: Safe is sometimes best.
It’s hard to believe now, but there was a time when rolling news wasn’t a thing. Whilst at AMV/BBDO, Sean Doyle & I got the brief to explain that not only was rolling news a thing, called BBC News 24, it was a good thing. It occurred to us that 90% of news was unplanned, random acts, terrorism, floods, accidents, things you just couldn’t predict or plan for. It seemed like a good angle; news doesn’t stop happening, so BBCRead more
VOLKSWAGEN SHARAN: Wrong and right.
BRIEF: Dads need a break, Volkswagen Sharan’s roomy interior is the perfect for them to enjoy a bit of ‘me time’. The Sharan was essentially a transit van with windows cut out of the side panels and seats welded into the back. A Creative Director’s job isn’t to just oversee the creative work, it’s to be the conduit between the creative and other departments. So, if a brief comes in that you don’t think you can turn into credible creativeRead more