AUTHOR seeks PUBLISHER for short-term RELATIONSHIP.

I’ve found a great book on advertising; ‘Methods of the Madmen’. The only problem is it’s not available. It’s been written by a friend of mine, Mike Everett, as well as writing the book Mike wrote many great ads whilst at Collett’s and Lowe’s, including the Olympus David Bailey campaign, the freaky ‘Wrangler. That’s what’s going on’, Birds Eye’s ‘Dishonest woman’ and a bunch of Hamlet ads to name but a few. He’s kindly allowed me to feature a few chapters hereRead more

UNADVERTISING.

Successful companies rarely take chances. Why would they? Often, it’s hard to pinpoint why exactly why things are going well, so they’re careful not to rock the boat. It makes advertising them tricky, because the whole point of advertising is to stand out. To do that you have to be different from the things you are trying to stand out from. But looking different can feel risky. ‘Why take a risk? Especially now, when everything’s going so well?’ It’s why theRead more

Len Weinreich’s corkboard.

One of the side-effects of putting out this blog has been the people I’ve met. Take Len Weinreich, whilst trying to find Paul Leeves work for an upcoming podcast, I came across Len, it turns out he lives down the road from me. Alan Parker had referred to him as ‘the bloke who taught me everything I know about advertising’, Dave Trott said he gave him the best piece of advice on advertising he ever got and Paul Leeves simply saidRead more

PODCAST: Nick Gill.

He’s never tried to become his own brand, hang out at the right clubs or promote himself. He doesn’t bounce from jury to jury, job to job or club to club. And you’ll never read his latest theory on marketing in the trade mags. Nick Gill is currently Chief Creative Officer of BBH, his third agency in 30 years. We had a great chat, hope you enjoy. COLLEGE. BMP. Clark’s. Tjaerborg. Fisher-Price. John Smith’s. Health Education Association. Abbey Life. Sport Aid. Batchelors. NewRead more

PODCAST: Mark Reddy.

‘Art Director’ is an unhelpful title. It has nothing to do with Art and very little to do with directing. Some think it’s about making stuff look cool, I think it’s about communicating at speed. We work in a medium people are actively trying to ignore, so we can’t hang around. Art Director’s can only communicate quickly if the understand: a) Their basic toolkit; photography, film, illustration, editing, cropping, fonts, colours and the rest. b) The world around them: how humans behave,Read more

PODCAST: Tony Davidson. (Part 1.)

Sometimes, it’s difficult writing about people you know. On the one hand, you don’t want to offend them with a flip remark, like ‘no filter between his brain and mouth’, or ‘certified nut-job.’ On the other, and probably worse, you don’t want to get all gooey with guff like ‘only about the work’ or ‘incredibly consistent* since day one’. So I won’t bother, I’ll just let you listen and make your own minds up. (*Except for ‘Captain Chaos’.) STUDENT. BMP.Read more

INTERVIEW: H before BB, (John Hegarty).

I joined the business in 1985. The best agency seemed to be Bartle Bogle Hegarty. Every year ever since they’ve been in the top five, sometimes they’ve been in the top one. Their success has been very well documented, what did Sir John did before that hasn’t been. So… Where were you brought up? I was born in North London, although at that point Edgware wasn’t in London, it was in Middlesex, which doesn’t exist anymore. My family was living inRead more

INTERVIEW: John O’Driscoll.

Where were you brought up John? Before I answer that question are you sure about this interview? I don’t give short answers and have a tendency to go on a bit! Ask my family! Yeah, I’ve heard that. I was born and bred in a Surrey village called Hersham. Birth place of Julie Andrews and Jimmy Pursey of Sham 69. What was the first ad you remember? It wasn’t until I was 13 that I remember seeing an advert thatRead more

INTERVIEW: Mike Cozens.

  Where were you bought up? Farley Road, Catford, S.E.6. Mr Smiths was where the Richardson Gang had their 1966 Gangland slaying. My Mum worked there. Frankie Frazer used to escort her up the Road. He famously said ‘I’ll take you home Lilly, you meet some dodgy characters around here’. That’s where I was dragged up. Was advertising your first choice? Not exactly. I was invited to leave Haberdashers Askes at the age of sixteen. Fortunately the only teacher whoRead more

IN-CAMERA 4: Max Forsythe.

Where did you grow up? I grew up in Newry in Northern Ireland, a great place to live before religion destroyed it. When did you take your first picture? Probably in my teens, my uncle was a wedding photographer, so I used his half plate camera. I took a lot more serious pictures on a trip to the US when I was 18. What was your first job? I was an Assistant Art director at what was then Hobson Grey.Read more

INTERVIEW: Jeremy Sinclair.

Occasionally, very occasionally, a client will ask me advice on how they should judge their advertising. It’s easy to tell a terrible ad from a great one, but it’s rare to have such a big gap between ideas. A more likely comparison be trying to assess average against quite good? good against great? Some creative people will advise that ‘If it’s right, you’ll feel it in your gut’. Sometimes true, but not really helpful. I tend to give them a copy of the page above.Read more

ANNUALS: D&AD 2004.

In 2004 Nick Bell became President of D&AD, one of his first duties was to choose the designer for the next annual. He chose me, or CDD to be more precise. Back in 2004, the D&AD Annual was one of the few places you could get a concentrated hit of good advertising and design, consequently they were collected. Getting the chance to design one was a great honour. 1st IDEA: If a thought is printed in the D&AD Annual it’s considered out ofRead more

ADNAMS: Pictures.

“It’s Simon Loftus on the phone, he says he’s a chum of John Hegarty.” It turned that he needed some advertising for his family’s brewery and had been given our phone number by John. (Fortunately, BBH had a conflict, Boddington’s, so couldn’t help him.) Simon was the Chairman Adnams and a totally inspirational, lovely guy. I had a cottage in Suffolk, so I knew of Adnams and although they were pretty small, I thought they were quite classy and upmarket,Read more