AVOID THE FACE: Guy Bourdin & Charles Jourdan

One of the first ads I remember liking: It just seemed so exotic. Surely fashion ads featured smiley, but unattainable models demonstrating how to wear that product? An arse, virtually against the camera lens, puts the product in the shade. The name of these shoes is printed in tiny, little type. It’s as if they don’t give a shit. Which is why it’s so cool. The cool don’t pander. If you’re very cool you forge your own path; surprising, shockingRead more


I used to love those long copy Leagas Delaney ads. True, I never read the copy, but the theory at the time was that if  you write a thousand words on, say, how a boot was made, you’d appear like a very well made boot. Showing a thousand words of copy was like a bit like a quality mark. But I liked them because they looked nice. Well, sophisticated, to be more precise. In a sea of price flashes, exclamationRead more