Hands Up Who’s Heard Of Frank Budgen?

We’re smack bang in the middle of the age of collaboration. Any press release for a creative hiring now contains that reassuring phrase ‘Known for being collaborative’. (To me it always reads ‘We’re pleased to announce we’ve finally found a creative who will listen to us’.) The feeling the team had creating the work is as scrutinised as what they created. But collaboration means different things to different people. For most of the team it conjures up enjoyable meetings onRead more

Hands Up Who’s Heard Of GEOFFREY SEYMOUR?

ADVERTISING’S OSCAR WILDE. An appreciation of the work of Geoffrey Seymour. By Mike Everett. It is one of the great ironies of the advertising business that one of its most talented writers is better remembered for his salary than his work. When he joined Saatchi & Saatchi in 1982, Geoff Seymour was paid £100,000 a year, a sum of money that soon became known in advertising circles as a ‘Seymour’. It may have been as an eye-watering amount at theRead more

GREEN BOOKS: New Yorker Ads 4.

The Advertising Standards Council wouldn’t let that title pass. I guess it was my intent when I cello-taped it to the cover. There are a few old New Yorker ads in there, but the majority are English, from the early seventies. It’s odd collection, looking at it now is a bit like wandering through a car boot sale. There’s the finds that have famous attached, so may be worth something:   1. Illustrator/Artist Glen Baxter’s Gilbey’s Gin ads. 2. Photographer ArtRead more

The Wall Street Journal’s CREATIVE LEADERS SERIES.

The haircuts have dated. The clothing looks dated. The puns feel very dated. The page layouts look dated. The screen treatment of the photographs look dated. But a lot of the thinking, not so much. As Bill Bernbach said “It took millions of years for man’s instincts to develop. It will take millions more for them to even vary. It is fashionable to talk about changing man. A communicator must be concerned with unchanging man, with his obsessive drive toRead more

GREEN BOOKS: New Yorker Ads 1.

‘‘Alright fatty, what you after?” How do you react? I’m guessing it would taint your opinion of that particular bookshop, making you less inclined to buy. Nobody likes being disrespected or patronised. What about if that bookshop owner had said “Oh, just to let you know; the new Proust collection is just in”. Sure, you’d look behind you to check that they were talking to you, but you couldn’t help but be pleased that they’d presumed you were intelligent. ItRead more

PODCAST: Dave Hieatt.

Since he quit advertising, Dave has had a big effect on it.First, with Howies.His mail order catalogues built up more than customer base, they built up a fan base.They were, and still are, traded on Ebay.Not for their clothing, for their vibe; that decent feel-good, smart, happy, moral life is for living, do the right thing voice. (Dave: Did I miss anything?)Their writing and ideas were ripped them off mercilessly by ad agencies, constantly being used as reference for tone ofRead more

Hands up who’s heard of Jeanloup Sieff?

Cultural trends are difficult to spot when you’re in the middle of them. They look like ‘normal’, it’s only with the benefit of distance can you join the dots. It’d be useful to recognise current trends because generally they are followed by the polar opposite. In fashion, plain is likely to be followed by pattern, natural by synthetic, subtle by loud. When type was set on film and photographic paper, Art Directors and Designers were obsessed with sharpness, because perfectionRead more

INTERVIEW: Jay Maisel.

I’ve worked with, met, written about and interviewed a lot of photographers over the years. But only one has made me run out and get the same camera he uses. Going through his work again for this interview reminded me that photography needn’t be big, complicated or scientific, it can simply be about the joy of seeing. Photography can be anything; two colours vibrating next to each other, light bouncing off a wall or simply someone doing something unusual. IRead more

Hands Up Who’s Heard Of Bill Brandt?

I think Photoshop gets a bad rap. Yes, it can make models thinner and teeth whiter, but it’s not Adobe’s fault. I wonder whether it being associated with cheating and fakery may be behind the current trend for real. Take #NoFilter, fine if you’re taking pictures of a crime scene or for medical records, but being so pure can lead to some very bland images, and for what gain? Surely the goal should be to create the best image possible?Read more

Hands Up Who’s Heard Of Andreas Feininger?

My first office didn’t have a computer on the desk. The key piece of kit Art Director’s needed to operate in those days was a pen. The people who were best at drawing were generally the best at Art Directing. It probably seems like a weird coincidence now; what has drawing go to do with Art Directing? It wasn’t the drawing. Because they could draw they ended up in art colleges, the better they could draw the longer they gotRead more

Hands Up Who’s Heard Of Pete Turner?

Sad to read of the passing of Pete Turner, one of the early pioneers of colour photography. He pushed the limits of film, colour and lab technicians to produce some of the most vivid, colourful images ever committed to film. He started early, developing colour pictures by age 14, ‘I love black and white photography, but somehow I got seduced by colour, I remember going to the art supply store as a kid and looking at water-colour paint boxes and thinking,Read more

Hands Up Who’s Heard Of Norman Seeff?

Taking good portraits isn’t as easy as it looks. The instant a camera appears people change, they stop being themselves and attempt to become someone else. Sucking in cheeks, arching an eyebrow or tilting their head to the preferred angle. Take a look at the profile pictures on Facebook, they look like they were taken a split second after someone popped a balloon behind them, or they’ve just spotted a long-lost friend from Junior School, surprise seems to be ‘in’Read more