A muffin company wants to make more money. It’s hard to increase their current customers weekly muffin intake – so they need add some new ones. To flip muffin fans who aren’t choosing theirs, they need to tell them about their company or muffins that will get them to try one. And tell them in a way that gets their attention. But the first thing they need to do is choose who to speak to.  An ad agency? A designRead more