B&H Part 1: The ‘Gold Box’ Years.

In 1962, a bright, shiny new agency Collett Dickerson Pearce was offered a big account, the DuMaurier cigarette brand. This good news was particularly timely, as many at the fledgling agency were starting to worry their jobs. The agency turned the offer down. Founder John Pearce told the potential client the brand was a ‘dead duck’, and he didn’t want his agency to work with ‘no-hope brands’ or brands that they didn’t truly believe would respond to advertising. But being a decent sort of chap, MrRead more

“ASTONISH ME!”: Alan David Tu.

Legendary Harper’s Bazaar Art Director Alexey Brodovitch would always commission photographers with the same brief; ‘Astonish me!’. At he moment, it feels like the brief given to most photographers is ‘Can you do it like that?’. On one level, it makes complete sense, how else do you get the third party, the client, to write a cheque without showing them existing imagery to give them an idea of what they are paying for. But it’s also insane, the most difficult part of our businessRead more