Hands up who’s heard of Jeanloup Sieff?

Cultural trends are difficult to spot when you’re in the middle of them. They look like ‘normal’, it’s only with the benefit of distance can you join the dots. It’d be useful to recognise current trends because generally they are followed by the polar opposite. In fashion, plain is likely to be followed by pattern, natural by synthetic, subtle by loud. When type was set on film and photographic paper, Art Directors and Designers were obsessed with sharpness, because perfectionRead more

PODCAST: Me (Pt.2)

When I interviewed Sir Alan Parker he kept saying ‘take that out, take this out!’. I tried to explain that these ads were part of his journey, they shed a little light on his journey from the mailroom to Hollywood. He was having none of it ‘I’m a less is more guy, you’re a more is never enough guy’. He’s right, well, in terms of ads I’m definitely a less is more, but in terms of the blog, interviewing peopleRead more

GREEN BOOKS: Type 5.

Obviously there’s more Fred & Fabien, but probably the most interesting things in there are the bits of old typesetting I rescued from the Leagas Delaney bin. The studio was going all digital, so PMT machines, drawing desks, wax machines, art-workers a and bits of old setting were dumped. I managed to save a few bits of setting, if you eat a lot of carrots and have 20/20 vision you’ll be able to spot a few cut marks between someRead more

GREEN BOOKS: Illustration 1.

After looking through this old book again, it got me thinking. a) Why do we not use illustration more in advertising? b) When we do use it, why do we always the same few styles, why not use all the weird, wonderful and exotic flavours available out there? c) What happened to these guys?Read more

GREEN BOOKS: Type 6.

When I write these posts I sometimes forget that not everyone reading them was working in advertising or design 20 years ago. After the last post a lot of people asked me what the hell I meant when I said that the green book shouldn’t be called ‘Type’, it would be more appropriate to name it ‘The Fred & Fabien Files’. It was a joke, so much of the work in that typography scrapbook was from the same two guys. FREDRead more