Some things are made for each other.Roast beef and Yorkshire pudding. Strawberries and cream. Parma ham and mango (see below). To this list of perfect partnerships we must add another: Sainsbury’s and Abbott Mead Vickers. It all started one afternoon in 1979 when David Abbott’s secretary put a call through to him saying there was someone from Sainsbury’s on the line. David thought it was his local Sainsbury’s, where his wife regularly shopped. It wasn’t. It was Peter Davis, theRead more
Month: January 2019
PODCAST: Dave Hieatt.
Since he quit advertising, Dave has had a big effect on it.First, with Howies.His mail order catalogues built up more than customer base, they built up a fan base.They were, and still are, traded on Ebay.Not for their clothing, for their vibe; that decent feel-good, smart, happy, moral life is for living, do the right thing voice. (Dave: Did I miss anything?)Their writing and ideas were ripped them off mercilessly by ad agencies, constantly being used as reference for tone ofRead more
GREEN BOOKS: Dave Hieatt
This book was glued and cellotaped together before Hiut Denim, The Do Lectures, Do Books and Howies were even a glint in Dave’s eye.It’s nearly 30 years old.But it’s so them.It features the same ingredients that shine through those companies today – humanity, ecology, wit, positivity, a wide-eyed curiosity and a kind of folksy down home vibe.In fact, if you wanted to make a Dave Hieatt pie, here’s the recipe book.Read more
DON’T BE ASHAMED TO S***!
I’m not a big fan of ‘BRAND PURPOSE’. It seems to replace specific reasons for buying a product with generic claims that aren’t even specific to the product category, let alone the product. It leads companies to make claims that make them seem nuts. Charcoal insoles that ‘stop sneakers from smelling’ get elevated to ‘Creators of a nose-friendly planet’. If you can’t say it to someones face without feeling embarrassed, don’t say it. ‘DISRUPTION’ is another popular word. But it’s a $10Read more