‘We used to have more female than male writers back in the 60s.’ Someone in the HR department of DDB NY told me that, about 5 years ago. Occasionally I’ll remember it and wonder whether it’s true, if it was; why it happened and why it changed. I just looked into it; it’s true. In looking into it, something else dawned on me. DDB in the fifties and sixties were, and still are in some quarters, considered the best, mostRead more
Month: March 2021
PODCAST: STEVE HARRISON.
When I started out, lunch with my old writer Sean would end with ‘Right, let’s shift some product’. It was irony, of course. It’s rare for creatives talk like that. If you’d have asked me at that time about the performance of one of my ads, I’d have given you a ton of awards data, but nothing on sales. To be fair, awards won are what creatives are salaried on, not units sold. And if you’ve ever sat on anRead more