There may even be another one, along with Paul Burke I’m trying to track down the 100 best radio ads. (If you have any send them in.) But onto this one, one of the surprising joys of doing this blog is unexpected things that turn upon my doorstep. Proofs, agency brochures, old DVDs, all manner of ephemera. (Or ‘crap’ as my wife calls it.). It’s lead me to post blogs on David Abbott’s BT Pitch, Fallon McElligott’s Rolling Stone campaignRead more
Month: November 2020
THE MOST UNFASHIONABLE FORM OF ADVERTISING?
What was the last product demo you saw? Not on Facebook, Twitter or Instagram, they’re all over those, but on tv, billboards or press (does press still exist?). You just don’t see agencies doing them anymore. Odd, because, and I hope I’m not giving away any trade secrets here, the goal of most advertising is to persuade people that the product featured is good. Ideally, REALLY good. So showing it in action, performing well, seems like it might be aRead more
PODCAST: MARY WEAR
‘Remember how seriously we all took it? Not that we took ourselves seriously or that we didn’t have fun, but we just tried so, so hard to make great work. It may be chip paper to most people, but we’d really sweated every last detail. Even on the bad ads, we’d stay lat trying desperately to improve them. Like we were on a mission. It seemed so important.’ I enjoyed chatting to Mary. Although afterwards, I must confess, I wasRead more
GREEN BOOKS: Type 3.
It’s always weird looking back through these books. Like looking at those insects trapped in a chunk of amber. There they were, right in the middle doing something, simply walking or picking their nose, frozen in time. These books are a bit like that, a snapshot of what was happening at a certain moment in time, captured chronologically. (Encased in green this time, not amber.) This moment is ’93 to ’94, type & graphics, and what an odd moment itRead more