The best ads appear effortless. As if created accidentally, the result of a chance corridor meeting by people letting off steam on their way to different, grown-up, serious meetings, probably ones involving charts, numbers and mashed-up new words they get the gist of but aren’t 100% confident of their meaning. The truth is that it’s hard to create work like that, it’s like catching lightning in a bottle. A few creatives have been in the right place at the right time to grab a bolt, barelyRead more
Month: May 2017
PODCAST: Dave Waters.
Starting out as a creative is tough. Most days are divided into two parts, first you squeeze out as many ideas as you possibly can, second you try not to give up when your creative director tells you they are all crap. Occasionally you may get a ‘nice’, that will keep you going until maybe two months later when you may get a ‘cool’, even an ‘ok’ buoy the spirits. Encouragement is crucial. The first person of any note to say nice aboutRead more