TURNING STORIES INTO ADS: LWT. By Dave Trott & Paul Grubb.

  I’ve written previous posts on ‘turning stories into ads’, The Guardian, the BBC’s Panorama and GQ. I wrote them because it struck me that although the brands were very different, what they wanted was exactly the same; An appropriate visual style to hold ideas about any subject under the sun. Take The Guardian, the ads I worked on ranged from the trial of mass murderer Fred West to the fact that footballer Jurgen Klinsmann couldn’t stay upright if their was another footballer withinRead more

GREEN BOOKS: Photography 2.

Tim Berners Lee; what an absolute rascal. Not only did he shaft the chaps at Yellow Pages, the manufacturers of Fax machines and the purveyors of XXX filth in the Soho district of London, he’s made scrapbooks virtually extinct. Their numbers are dwindling, reportedly below those of the Snow Leopard. Before you could simply call up a hundreds images for any photographer or illustrator you care to mention, you could only reference those images if you owned them. Which meant; a) BuyingRead more