When I got into the business GGT was like Mother, Wieden’s & Droga 5 rolled into one. Every creative from my generation was desperate to work there. It wasn’t just that they did good ads, they were doing things in a new, almost punk way, making other creative agencies appear like Emerson Lake & Palmer; pompous, overblown and dull. As far as creatives were concerned GGT stood for ‘someone beginning with ‘G’, Someone beginning with ‘G’ and DAVE TROTT’. But, Dave was annoyingly picky, and didn’tRead more