PODCAST: Adrian Holmes.

One of the nice things about doing these interviews is getting to know people who you’ve only previously knew though their work. So, when I write one of these intros I try to reflect on what I’ve learnt about the interviewee, to capture the characteristics that have helped them create such great work and succeed in such a competitive business. But as different as they all are, they all share the same characteristic; They care. When they commit, they’re allRead more

GREEN BOOKS: New Yorker Ads 1.

‘‘Alright fatty, what you after?” How do you react? I’m guessing it would taint your opinion of that particular bookshop, making you less inclined to buy. Nobody likes being disrespected or patronised. What about if that bookshop owner had said “Oh, just to let you know; the new Proust collection is just in”. Sure, you’d look behind you to check that they were talking to you, but you couldn’t help but be pleased that they’d presumed you were intelligent. ItRead more

PODCAST: Evan Stark.

Artificial Intelligence is going to change the world. Cross-referencing mountains of data, learning, opinion and statistics from the whole history of mankind. In terms of advertising, it’ll be very useful. It could offer up the insight that adults try to look youthful. Or that some people do this by dressing inappropriately.  But it’ll never offer up a sentence as succinct and memorable as ‘A woman of 40 will never look 30 by dressing like 20’. It would be great to understandRead more