David Abbott Talks.

Le Corbusier – Dinosaur! Coco Channel – Granny! Paul Rand – Has-been! Irving Penn – Neanderthal! Saul Steinberg – Silly Old Fart! Looks weird doesn’t it? Because we’re not used to seeing those people disrespected, they’re lauded for their part in elevating their profession. Especially by those in the same industry, who study┬átheir every idiosyncrasy to inform their own creative output. It enables all of us who follow to start further down the page. It’s why all creative industries striveRead more

UNADVERTISING.

Successful companies rarely take chances. Why would they? Often, it’s hard to pinpoint why exactly why things are going well, so they’re┬ácareful not to rock the boat. It makes advertising them tricky, because the whole point of advertising is to stand out. To do that you have to be different from the things you are trying to stand out from. But looking different can feel risky. ‘Why take a risk? Especially now, when everything’s going so well?’ It’s why theRead more