SELLING BREAD FROM A BIKE. Mike Everett.

FINALLY, A POST ABOUT AN AD THAT’S CAN BE SEEN TV TODAY. CHAPTER 2 OF MIKE EVERETT’S BOOK ON ADVERTISING. The famous Hovis ‘Bike Ride’ commercial was relatively easy  to write. But, boy, did it take perseverance to find somewhere to film it. In order to understand why the famous Hovis campaign was created it is necessary to return to the dark days of the early seventies. This was a time when Britain was in a mess. Its slow post-warRead more

The Wall Street Journal’s CREATIVE LEADERS SERIES.

The haircuts have dated. The clothing looks dated. The puns feel very dated. The page layouts look dated. The screen treatment of the photographs look dated. But a lot of the thinking, not so much. As Bill Bernbach said “It took millions of years for man’s instincts to develop. It will take millions more for them to even vary. It is fashionable to talk about changing man. A communicator must be concerned with unchanging man, with his obsessive drive toRead more

THE BENEFITS OF LONG-TERM BAND CAMPAIGNS.

Played at 78rpm, one side of a 12’’ shellac disc could play up to five minutes of music. In 1948, Columbia Records came up with an alternative; a PVC disc with finer grooves that, played at 33rpm, could play up to 22 minutes a side. It not only changed the way we listen to music, it change the music we listened to. First, these ‘Long Players’ were seen as ideal for theatre musicals and film soundtracks. Consequently, one group dominatedRead more