Imagine a day where you don’t own a computer, and you lose your phone just after breakfast. We used to live like that. Every damn day. With virtually no access to information. Researching how to be better at your job wasn’t a thing. Advertising people didn’t do podcasts or post articles about their work. True, there were books, but not many. Aside from awards annuals, the main two were ‘Ogilvy On Advertising’ and ‘Bill Bernbach’s Book’. Occasionally you’d photocopy an article fromRead more
Month: February 2025
PODCAST: MARTIN JONES ON PITCHING
Creating is different to managing. Creators try to break rules, managers set them. Creators look inward, managers look outward. Creators are introverts, managers are extroverts. Not 100%, but most, AMV/BBDO once Myers Briggs tested their creative department. The results came back – fifty people were rated ‘I’ (introvert), one was ‘E’ – the creative boss (Peter Souter). I’s are ‘more likely to be successful in careers like writing, science and art’. Makes sense. “I’s are predominantly concerned with their own thoughts andRead more