To hear Derek tell it, his career was totally unplanned. One impetuous decision after the next. Leading to endless mistakes. Exhibit A: Quitting the best agency in the country to go on holiday with his girlfriend. (CDP) To me, it looks as meticulously pre-planned as any of the plots in the ‘Ocean’s’ films. STEP 1: Work for the best agencies in town: (CDP, BMP and DDB). STEP 2: A reconnaissance trip to the States (Smith/Greenland). STEP 3: Create financial securityRead more
Month: September 2025
PODCAST: Derek Day Pt. 1.
Being one, I’m very aware of my fellow double d’s out there in advertising. Dave Droga – met once, gave him a lift after judging D&AD together. Donny Deutsch – never met, seen him on Morning Joe though. David Denton – did a few ads with him at BMP, did Cointreau ‘Ice melts’, amongst many others. Don Draper – never met, seems cool. And Derek Day – less known than the first three, but well worth checking out. I’d hearRead more