Hands up who’s heard of MARY WELLS?

Bernbach. Lois. Gossage. McCabe. Ally. Chiat. Wieden. McElligott. Goodby. What about Wells? I can only recall hearing that name once in the last twenty years. Uttered by Tim Delaney. In a tone that suggested he didn’t think she was completely useless. Unusual, so it stuck with me. When her autobiography came out, I was first in line. But her tone was jarring. “Sure I had in me what it takes to lead the agency into becoming a global behemoth, butRead more