You can count the number of Creatives who embrace research on one finger. The rest of us desperately try to fight it with lines like ‘you can’t research original ideas’, ‘the group gets lead by its most vocal member’, ‘the public can only judge finished ads, not research material’, and on and on. Good arguments. But the argument against is better – John Webster. Once delivered, it’s hard for us sceptics to know where to go. He loves research. HeRead more
Posts tagged: #Alan Tilby
PODCAST: Tim Riley.
Words. Boy, they’ve really fallen off their perch. They used to be so respected, as were the people who knew how to use them. They could breathe life into cold, dead facts, in their hands ‘our beer costs a lot’ could become ‘Reassuringly expensive’. Better and shorter. Writers would often burn the midnight oil in an effort to get the maximum meaning from the minimum word count. It’s odd, because people have never read more than they do today, Facebook, Twitter,Read more
INTERVIEW: Sir Alan Parker.
Sir Alan, where did you grow up? I grew up in Islington. Ours were the first council flats built after the war and I moved in aged about three or four. Ironically, the flats overlooked the street where my Dad was born and brought up. (My Grandad was the local barber and the family were evacuated in the war when a bomb hit St Mary’s Church close to their shop. He was also the local bookie—illegal then—and so they movedRead more