What was the last product demo you saw? Not on Facebook, Twitter or Instagram, they’re all over those, but on tv, billboards or press (does press still exist?). You just don’t see agencies doing them anymore. Odd, because, and I hope I’m not giving away any trade secrets here, the goal of most advertising is to persuade people that the product featured is good. Ideally, REALLY good. So showing it in action, performing well, seems like it might be aRead more
Posts tagged: #Apple
PODCAST: RORY SUTHERLA…
That’s not a mistake, it’s my attempt to graphically warn you that this podcast ends abruptly. The idea was that I’d grill Rory on some of the issues facing our business today. He is easily one of the most thoughtful, smartest guys in our business, just check out some of his quotes below if you don’t believe me. But rather than ask softball questions that were too broad, I thought it’d be more interesting to make it binary. Forcing aRead more
The fewer words you use
the more impact they have. Read more
UNADVERTISING.
Successful companies rarely take chances. Why would they? Often, it’s hard to pinpoint why exactly why things are going well, so they’re careful not to rock the boat. It makes advertising them tricky, because the whole point of advertising is to stand out. To do that you have to be different from the things you are trying to stand out from. But looking different can feel risky. ‘Why take a risk? Especially now, when everything’s going so well?’ It’s why theRead more