Whatever happened to funny ads? Have clients stopped buying them or are agencies not writing them? They used to dominate the ad breaks. Humour was the first tool you reached for after being handed a brief. Why? Well, as that Poppins women says ‘A spoonful of sugar makes the medicine go down’. Actually…did they dominate ad breaks? Maybe I’ve slipped on my rose-tinted specs again? I reach for an old D&AD Annual. Randomly, I pick up 1991’s. 34 tv andRead more