To hear Derek tell it, his career was totally unplanned. One impetuous decision after the next. Leading to endless mistakes. Exhibit A: Quitting the best agency in the country to go on holiday with his girlfriend. (CDP) To me, it looks as meticulously pre-planned as any of the plots in the ‘Ocean’s’ films. STEP 1: Work for the best agencies in town: (CDP, BMP and DDB). STEP 2: A reconnaissance trip to the States (Smith/Greenland). STEP 3: Create financial securityRead more
Posts tagged: #BDDH
INTERVIEW: Andy McLeod.
Why advertising? I was quite quick tongued, bright at school, without being very academically gifted or driven. I cared about ‘stuff’ in general, zeitgeisty stuff; trends, tribes, what was cool what wasn’t, what was funny what wasn’t. I liked art and English at school and not much else. Got not very good A-level grades, which led me to Bristol Polytechnic to do a two year course in Business studies with advertising. The advertising bit of it was 1 hour aRead more