ADNAMS: Words.

Agencies and clients generally shack up together after a single blind date, (or a pitch, to give it its technical name.) As a result, the relationship is a marriage of convenience; ‘‘Do you, Least Bad Agency In The Process, take you, Client Who Needs To Look Like They’re Shaking Things Up?’’ But when an ‘old flame’ comes back the dynamic is different, you feel you have to do everything you can to justify their decision. Or at least I did when this happened back in 2009.Read more

ADNAMS: Pictures.

“It’s Simon Loftus on the phone, he says he’s a chum of John Hegarty.” It turned that he needed some advertising for his family’s brewery and had been given our phone number by John. (Fortunately, BBH had a conflict, Boddington’s, so couldn’t help him.) Simon was the Chairman Adnams and a totally inspirational, lovely guy. I had a cottage in Suffolk, so I knew of Adnams and although they were pretty small, I thought they were quite classy and upmarket,Read more