DDB’S CHIVAS REGAL CAMPAIGN.

‘It’s REALLY special’. I’ve worked on a lot of luxury brands over the years, and essentially that’s the brief you get. You have to make buying the product feel like gaining access to a very exclusive club. With nothing tangible to say you have to conjure up a personality from thin air. It’s tough, you have to be very creative. ‘It’s not what you say it’s the way you say it’ as Bill Bernbach put it. Doyle Dane Bernbach didRead more

BOSS No.5: Mark Denton.

Why advertising Mark? It all happened by accident. I was quite good at drawing as a kid and my Uncle had gone to Art School and had ended up as a Silversmith. The Dentons weren’t that imaginative (they all worked in the Family Scrap business) so ‘good at drawing’ meant that I should go to Art School too. My Mum thought I could get a job as one of those people who paint the patterns on the edge of platesRead more