Unusual names are more likely to be remembered. So I knew that the writer of the Levy’s campaign was called Judy Protas. I didn’t know she’d written one of my favourite ads – Ohrbach’s ‘Back to school’. I knew the Crackerjack ads but didn’t know she’d written them. I didn’t know she’d written the Ohrbach’s cat ad (probably the most famous DDB before VW came along). I’d seen the funny Crackerjack commercials on a 100 Greatest ads reel back inRead more
Posts tagged: #Charlie Piccirillo
DDB’S CHIVAS REGAL CAMPAIGN.
‘It’s REALLY special’. I’ve worked on a lot of luxury brands over the years, and essentially that’s the brief you get. You have to make buying the product feel like gaining access to a very exclusive club. With nothing tangible to say you have to conjure up a personality from thin air. It’s tough, you have to be very creative. ‘It’s not what you say it’s the way you say it’ as Bill Bernbach put it. Doyle Dane Bernbach didRead more