You can’t advertise a product unless you can get attention. You can’t get attention without standing out. You can’t stand out without being different. You can’t do different if you think the same. If you think different, you’re are different. But, being different is a problem in ad agencies. A BBH Planner once complained ‘the problem with this place is they can’t accommodate black sheep’. Equally, I doubt TBWA embrace disruptive people to create disruptive work. Why hire people who challengeRead more