WHAT I LIKED before I knew what I was SUPPOSED TO LIKE – Lynsey Atkin.

“It relies on me finding people who aren’t afraid to be honest and not too worried about looking cool.” This is what Dave said to me when asking if I’d like to gather together some of my favourite adverts from that distant yet golden time before I knew anyone had ‘favourite adverts’. Well Dave, you got me. Honest? Deeply uncool? Two of my top personality traits, seeing as we’re dealing in preferences here. As someone who spent their formative yearsRead more

YE OLDE ADVERTS.

Before we start, full disclosure: I’m not anti old ads. I quite like them. But weirdly, a surprising number of creatives leaders don’t. At least, they say they don’t in public, I’m sure in private they must have a cheeky flip through the odd One Show annual now and again? They put out phrases next to their profiles like ‘All about the new’, ‘Future facing creative’, ‘Forwards, not backwards’ ‘I never look back’.
 It sounds so cool. Frankly, it makes meRead more